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DUCKHAMS CELEBRATES<br />
125 YEARS OF WINNING<br />
<strong>The</strong> original British motor oil, Duckhams, celebrates its remarkable 125th anniversary in<br />
2024. Founded in 1899 by the visionary Alexander Duckham, his enduring legacy, marked by a<br />
relentless winning spirit, has captivated engineers and enthusiasts for 125 years. Deeply rooted<br />
in the pioneering spirit of its founder, Duckhams exemplifies British ingenuity on a global<br />
scale—a legacy that continues to guide the brand today.<br />
Duckhams has been inseparable from the<br />
very essence of engine oil throughout<br />
the 20th century. Breaking boundaries<br />
in the skies and on the ground, in 1909,<br />
Alexander Duckham achieved the first<br />
powered cross-Channel flight alongside<br />
Louis Blériot. In 1949, Duckhams powered<br />
Goldie Gardner’s MG to break the world<br />
land speed record.<br />
In 1933, Duckhams introduced the<br />
industry’s first Synchromesh Gearbox<br />
oil, and in 1951, Duckhams launched the<br />
first multi-grade oil—the iconic green Q<br />
20W-50, which transformed lubrication<br />
technology.<br />
From conquering the British Motorcycle<br />
Championship in 1955 to recent triumphs<br />
at the OR BRIC Superbikes Championship<br />
in Thailand and the Porsche Carrera Cup<br />
Great Britain in 2023, Duckhams continues<br />
to earn accolades in motorsports,<br />
showcasing the pioneering spirit that<br />
defines the brand.<br />
Duckhams’ new Global CEO, Mike<br />
Bewsey, said, “As we celebrate our<br />
illustrious history, our commitment to<br />
advancing our groundbreaking legacy<br />
remains unwavering. Since the brand’s<br />
successful relaunch in 2018, Duckhams has<br />
received strong support from distributors<br />
and partners across the UK and developed<br />
its global network, with products now<br />
available in twenty-seven countries across<br />
Europe, the Middle East and Asia. Together<br />
with our partners, we’ll continue to lead<br />
with innovation and victories for the next<br />
125 years.”<br />
THE GARAGE 15<br />
16,17, News GSF Duckhams.indd 2 29/02/2024 14:58