The Garage 360

NEWS
Guaranteed to succeed
– accelerate, from
BookMyGarage!
BookMyGarage, the number one business generator for retail service and MOT work to garages across the
UK, is delighted to announce the launch of a new marketing package for independent garages: Accelerate.
All independent garages can become part of the Accelerate
programme, which has already proved profitable to bring in
new customers. The package helps garages grow their own
brand, maximise their profits and expand their customer base.
Accelerate garages will receive their own unique and dedicated
proactive marketing programme.
This will include their own brand advertising on search engines,
such as Google and Bing. Facebook campaigns are also included,
with a page set up for any garage that doesn’t already have one,
including three dedicated Facebook posts per week.
Accelerate garages will also benefit from a boosted position in
the BookMyGarage listings. Although the package is designed to
maximise growth, it even works for those garages that are really
busy with long lead-times. In busier months, the programme can
prioritise filling last minute cancelled slots through the business
management software that is built into BookMyGarage. There are
no requests for quotes, instead actual bookings are received and
garages remain in total control of their pricing and bookings’ lead
times. Accelerate can also integrate with garage management
diary systems, allowing bookings to drop straight into their diary
from Accelerator marketing. A booking tool is also included in the
package for Accelerate garages’ own websites, so they can retain
these highly valuable customers and there is absolutely no charge
for bookings made directly.
Another advantage of the Accelerate package is the online
reputation boost, with up to 25% more online reviews (through the
review packs provided).
Garages piloting the scheme have proven to benefit from
numerous additional bookings per month, and this not only
increases business and profit-making opportunities short term
but, through its back-end support, sustains them by helping them
develop long-term customer retention.
“It is incredible to think that BookMyGarage has helped over
13 million drivers find a local garage for their MOT, service and
repair. Having piloted the scheme to prove its success, we are
both proud and excited to launch Accelerate, our first new
product release for independent garages in five years,” enthuses
BookMyGarage Co-Founder, Karen Rotberg. Accelerate benefits
from the ‘SecretService’ development, which was launched for
franchise workshops four years ago. The resulting Accelerate has
significantly advanced tech and reporting, driving new customers at
the right price and the right time through BookMyGarage, but also
building the independent garage’s own branding online through the
Accelerate package.
For further information about BookMyGarage please contact
Chief Marketing Officer, Jessica Potts: jess@themog.co.uk
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