The Garage 360

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NEWS Guaranteed to succeed – accelerate, from BookMyGarage! BookMyGarage, the number one business generator for retail service and MOT work to garages across the UK, is delighted to announce the launch of a new marketing package for independent garages: Accelerate. All independent garages can become part of the Accelerate programme, which has already proved profitable to bring in new customers. The package helps garages grow their own brand, maximise their profits and expand their customer base. Accelerate garages will receive their own unique and dedicated proactive marketing programme. This will include their own brand advertising on search engines, such as Google and Bing. Facebook campaigns are also included, with a page set up for any garage that doesn’t already have one, including three dedicated Facebook posts per week. Accelerate garages will also benefit from a boosted position in the BookMyGarage listings. Although the package is designed to maximise growth, it even works for those garages that are really busy with long lead-times. In busier months, the programme can prioritise filling last minute cancelled slots through the business management software that is built into BookMyGarage. There are no requests for quotes, instead actual bookings are received and garages remain in total control of their pricing and bookings’ lead times. Accelerate can also integrate with garage management diary systems, allowing bookings to drop straight into their diary from Accelerator marketing. A booking tool is also included in the package for Accelerate garages’ own websites, so they can retain these highly valuable customers and there is absolutely no charge for bookings made directly. Another advantage of the Accelerate package is the online reputation boost, with up to 25% more online reviews (through the review packs provided). Garages piloting the scheme have proven to benefit from numerous additional bookings per month, and this not only increases business and profit-making opportunities short term but, through its back-end support, sustains them by helping them develop long-term customer retention. “It is incredible to think that BookMyGarage has helped over 13 million drivers find a local garage for their MOT, service and repair. Having piloted the scheme to prove its success, we are both proud and excited to launch Accelerate, our first new product release for independent garages in five years,” enthuses BookMyGarage Co-Founder, Karen Rotberg. Accelerate benefits from the ‘SecretService’ development, which was launched for franchise workshops four years ago. The resulting Accelerate has significantly advanced tech and reporting, driving new customers at the right price and the right time through BookMyGarage, but also building the independent garage’s own branding online through the Accelerate package. For further information about BookMyGarage please contact Chief Marketing Officer, Jessica Potts: jess@themog.co.uk 6 THE GARAGE 06 BookMyGarage.indd 1 29/02/2024 13:55
Quality without compromise Eicher brake pads and discs are exclusively manufactured Eicher brake pads and discs are exclusively manufactured in quality-controlled production facilities. We use carefully in quality-controlled production facilities. We use carefully selected materials and formulations to meet the performance selected materials and formulations to meet the performance and comfort standards of leading vehicle manufacturers. and comfort standards of leading vehicle manufacturers. All Eicher’s brake pads and discs meet the “parts of matching All quality” Eicher’s requirements brake pads in and the discs BER meet EEC Commission the “parts of Regulation matching quality” 461/2010 requirements (Block Exemption in the certified) BER EEC Commission so they won’t Regulation invalidate 461/2010 vehicle warranties, (Block Exemption and conform certified) to ECE so R90, they the won’t European invalidate vehicle standard warranties, for brake performance and conform to and ECE safety R90, – the so you European can fit standard Eicher with for total brake confidence. performance and safety – so you can fit Eicher with total confidence. The Eicher brake friction range includes over 1,000 part The numbers, Eicher providing brake friction coverage range of includes 97% of the over UK 1,000 vehicle part parc. numbers, providing coverage of 97% of the UK vehicle parc. • Over 260 quality control checks completed for brake pads • Over Bolts 260 & accessories quality control included checks with completed the pads where for brake applicable pads • Bolts 100% & Copper accessories free pads included – strong with green the pads credentials where applicable • 100% Alternative Copper to OE free without pads – compromising strong green credentials on quality • Alternative Nationwide stock OE without – local availability compromising across on UK quality and ROI. • Nationwide stock – local availability across UK and ROI. * Our braking warranty is no quibble. It does not include off road use (4x4 days or track days). It does not cover alterations outside of the manufacturers specifications. * Our braking warranty is no quibble. It does not include off road use (4x4 days or track days). It does not cover alterations outside of the manufacturers specifications. Call your local branch now! Call your local branch now! LKQ FP.indd 1 29/02/2024 14:26
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