Global Mobility Insights NEWSLETTER Frühling / Spring 2024

Regarding clients’ business profiles, I understand the most distinguished
difference refers to the decision-making processes. In Brazil, decisions tend to be
more consensus-driven and directly influenced by relationships and personal
connections, whereas in Northern Europe or the USA, decisions tend to be more
based on objective criteria and hierarchical structures. Another clear difference
relies on risk tolerance: Brazilian companies tend to adopt more bold practices
rather than American and European companies, even though the former are
much more familiar with the country’s business, political and legal cultures. As a
generalization, Brazilian companies would be closer to Italian, Spanish or
Portuguese corporation’s business style and more distant to “Anglo-Saxon”
companies’ way of business.
How has the pandemic affected your business
As seen in other regions, Covid-19 pandemic severely impacted business in
Brazil. Daily reports released by the World Health Organization (WHO)
highlighted LATAM as one of the most affected areas, responsible for roughly 20
per cent of the worldwide rates’ death. Brazil accounted 50 per cent of
confirmed cases and mortality in the region and was the 3rd most affected
country globally. Among the most distinguished disruptions, Brazil had to deal
with a relevant GDP contraction (~10%) affecting internal consumer demand and
high unemployment rates, mainly between low and medium-size job positions
(70% of the total workforce). Businesses were also required to implement rigid
health and safety protocols to protect employees and customers from the
spread of the virus. This included measures such as temp-erature checks, mask
mandates, increased sanitation procedures, and physical distancing
requirements. Telecommuting work schemes player a decisive role in this period
and reorganized the country’s work system. Brazil's business environment was
still navigating challenges posed by the COVID-19 pandemic. However,
conditions were gradually improving as vaccination efforts expanded and
economic activities resumed. The country’s economy was in the process of
recovering: while tGDP growth had rebounded from the sharp contraction
experienced during the height of the crisis, recovery was uneven across sectors,
with some industries still facing challenges.
Are there any big projects for your customers (maybe new tools, app, etc.)
where you can give us a sneak preview?
We have been massively investing on AI and tech solutions lately, such as AIpowered
platforms and tools to enhance legal research, document review, and
case analysis based on natural language processing (NLP) and machine learning
algorithms to analyze large volumes of legal documents, identify relevant case
law, and extract key legal and business insights.
convinus.com
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