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EFFICIENT UNIT LOADS - ECR Community

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9.2. Key Success Factors<br />

Before achieving these benefits, the following problem<br />

areas must be overcome:<br />

• Thinking beyond the ‘half chain’ view and<br />

appreciating the optimum within a ‘total’<br />

supply chain context. This will involve<br />

identifying where the two half chains are<br />

disjointed. Figure 35 illustrates the six main<br />

differences.<br />

Figure 35: Key differences between manufacturers and retailers<br />

Manufacturers and retailers have a different<br />

tertiary focus.<br />

Manufacturer and pallet<br />

Retailer and roll cage<br />

Manufacturers and retailers have different<br />

levels of sophistication.<br />

Manufacturer automated<br />

packing<br />

Retailer manual unpacking<br />

Manufacturers and retailers have a different<br />

business approach.<br />

Dedicated<br />

product/primary<br />

package driven<br />

Universal<br />

shelf/assortment<br />

driven<br />

Manufacturers Retailers<br />

Source: A.T. Kearney<br />

• Accepting only a limited number of fixed<br />

constraints and challenging the many variable<br />

ones. Adjusting existing standards to reflect<br />

technological developments<br />

• Adopting a ‘process’ rather than a functional<br />

perspective and jointly designing unit loads to<br />

suit basic category requirements and supply<br />

flow models<br />

Manufacturers and retailers have a different<br />

secondary item focus.<br />

0.0%<br />

0.3%<br />

17.1%<br />

4.5%<br />

31.0% One-way modular<br />

Returnable,<br />

modular<br />

21.9%<br />

One-way,<br />

76.1%<br />

non-modular<br />

Returnable,<br />

46.8%<br />

non-modular<br />

Other<br />

0.0%<br />

Manufacturers<br />

Manufacturers and retailers can have different<br />

infrastructure sizes.<br />

Manufacturer long<br />

distance transport<br />

Retailer local<br />

distribution<br />

Manufacturers and retailers have different<br />

cost impacts.<br />

The Efficient Unit Loads Report 63<br />

2.40m<br />

2.40m<br />

2.0 – 2.5%<br />

4.0 – 4.5%<br />

Retailers<br />

Handling<br />

efficiency<br />

Space<br />

utilisation<br />

0.0%<br />

2.30m<br />

3.4 – 4.5%<br />

1.5 – 2.0%<br />

0.5 – 0.8% Other 0.5 – 0.7%<br />

Manufacturers Retailers<br />

2.10m

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