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Production and use of fuel ethanol in Brazil - BAFF

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64<br />

C3. Social responsibility practices<br />

C3.1.<br />

Are there any actions towards systematically<br />

implement<strong>in</strong>g social responsibility programs<br />

that can lead to important improvements <strong>in</strong> job<br />

quality?<br />

There have been many (whether separately or as part <strong>of</strong> more complete programs)<br />

over the last decade. As a result, the plants <strong>in</strong> the State <strong>of</strong> São Paulo ma<strong>in</strong>ta<strong>in</strong>ed<br />

more than 600 schools, 200 day nurseries, <strong>and</strong> 300 ambulatory medical units(2003).<br />

In a sample consist<strong>in</strong>g <strong>of</strong> 47 units (São Paulo), more than 90 percent <strong>of</strong> those units<br />

provided medical <strong>and</strong> dental care, transportation <strong>and</strong> group life <strong>in</strong>surance, <strong>and</strong> more<br />

than 80 percent provided meals <strong>and</strong> pharmaceutical aid. More than 84 percent had<br />

pr<strong>of</strong>it shar<strong>in</strong>g programs, accommodation, refectories <strong>and</strong> day nurseries.<br />

An important step was the system <strong>in</strong>troduced through the preparation <strong>of</strong> Social<br />

Balance Indicators (IBASE model) four years ago <strong>in</strong> many companies. The results<br />

at 73 companies (Unica, SP, 2003) show <strong>in</strong>vestments equivalent to 24.5 percent<br />

<strong>of</strong> the payroll <strong>in</strong> such areas as: pr<strong>of</strong>it shar<strong>in</strong>g (6.72 percent); food (6.54 percent);<br />

healthcare (5.6 percent); occupational safety <strong>and</strong> medic<strong>in</strong>e (2.3 percent); <strong>and</strong><br />

education, capacity build<strong>in</strong>g <strong>and</strong> pr<strong>of</strong>essional development (1.9 percent). Those<br />

<strong>in</strong>dicators are be<strong>in</strong>g gradually <strong>use</strong>d for benchmark<strong>in</strong>g among companies, with the<br />

effect <strong>of</strong> speed<strong>in</strong>g up the <strong>in</strong>troduction <strong>of</strong> such programs.<br />

Unica has partnered the World Bank Institute to <strong>in</strong>itiate a Corporate Social<br />

Responsibility <strong>and</strong> Susta<strong>in</strong>able Competitiveness program, which is a course for the<br />

companies’ <strong>in</strong>ternal public (directors, managers <strong>and</strong> collaborators) <strong>and</strong> students from<br />

the best universities <strong>in</strong> São Paulo. In 2004 <strong>and</strong> 2005, 2,500 people (bus<strong>in</strong>essmen <strong>and</strong><br />

employees <strong>of</strong> the companies concerned) participated <strong>in</strong> tra<strong>in</strong><strong>in</strong>g programs aimed at<br />

evaluat<strong>in</strong>g concrete situations <strong>and</strong> prepar<strong>in</strong>g reliable diagnoses.<br />

The <strong>in</strong>dustry participates <strong>in</strong> the <strong>in</strong>ternational survey called Bus<strong>in</strong>ess <strong>and</strong> Economic<br />

Development to identify the impacts <strong>of</strong> its companies <strong>and</strong> assess the susta<strong>in</strong>ability<br />

<strong>of</strong> the model <strong>in</strong> <strong>use</strong>. The results <strong>of</strong> this effort —undertaken <strong>in</strong> partnership with<br />

the Ethos Institute (<strong>Brazil</strong>), the BSR (Bus<strong>in</strong>ess for Social Responsibility, USA), the<br />

C. Sugar-cane <strong>and</strong> <strong>ethanol</strong> production: social impacts

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