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Annual Report 2009 - Asian Productivity Organization

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to attend the <strong>2009</strong> FOODEX and visit Japanese<br />

organizations involved in importing agrifood products<br />

and promoting exports.<br />

Program coverage: Framework for improving agriculture<br />

productivity and sustainable export of agrifood<br />

products; The global picture in trade of agriculture<br />

and food products: Opportunities and challenges in<br />

the global market; Marketing, key players, and the<br />

distribution system for food products in Japan; and<br />

Market research for agrifood products for export:<br />

Basic principles and current practices. Participants<br />

visited FOODEX <strong>2009</strong> at Makuhari Messe in Chiba;<br />

Tsukiji Fish Market in Chuo-ku, Tokyo; Ota Market<br />

for Fruit and Flowers, Ota-ku, Tokyo; Japan External<br />

Trade <strong>Organization</strong> Tokyo Office; Itochu Shoji, a<br />

Japanese food importer in Tokyo; and the Ito Yokado<br />

store in Kasai, Tokyo.<br />

Community-based Ecotourism Development and<br />

Management<br />

The concept of ecotourism is widely misunderstood<br />

and in practice is often used as a marketing tool to<br />

promote nature tourism. This is called “greenwashing”<br />

when tourism activities are pursued without due<br />

regard to their negative impacts on the environment<br />

and communities. Ecotourism is a business that uses<br />

judiciously natural endowments of the area and the<br />

culture of the community. People involved need to<br />

understand how to manage profitable, sustainable<br />

ecotourism businesses without degrading the environment<br />

and the culture of local people.<br />

The APO organized a multicountry observational<br />

study mission on Community-based Ecotourism<br />

Development and Management, 25–29 May, in Nepal,<br />

to illustrate different approaches and principles in sustainable<br />

development and management of ecotourism<br />

and identify the best management practices in the host<br />

country. Twenty-one participants from 14 countries<br />

attended.<br />

Program coverage: Development of ecotourism in<br />

Asia and Pacific countries: Trends, opportunities,<br />

and challenges; Approaches to community-based<br />

ecotourism management: Some lessons from Nepal’s<br />

experiences; Role of ecotourism in alleviation of<br />

rural poverty and environmental conservation;<br />

and Best practices in sustainable development and<br />

management of ecotourism. Site visits were made to<br />

ICIMOD Research and Field Demonstration Center<br />

in Kathmandu, Godavari Botanical Garden, and the<br />

Borderland Resort.<br />

Promoting Food Safety Management in the Seafood<br />

Industry through National Programs<br />

International trade in seafood has grown fast. About<br />

half of world fish exports originate in developing<br />

countries. Expanding demand for seafood has brought<br />

with it greater business opportunities and challenges<br />

for the seafood-producing countries. Seafood products<br />

are an important source of foreign exchange earnings<br />

for developing <strong>Asian</strong> countries and a rich source of<br />

protein for human nutrition. The seafood industry<br />

provides jobs and livelihoods to millions. The challenges<br />

are high perishability of seafood products and<br />

susceptibility to various safety hazards. Protocols in<br />

quality and safety management programs mostly based<br />

on the Hazard Analysis and Critical Control Point<br />

(HACCP). One example is the ISO22000 standard<br />

that incorporates all HACCP requirements in addition<br />

to the requirements of ISO9001.<br />

The APO is actively engaged in the capacity building<br />

of member countries in food safety. In <strong>2009</strong>, four<br />

national training workshops were organized as followups<br />

to the 2008 multicountry training course on Food<br />

Safety Management for Seafood Processing and<br />

Marketing: in Vietnam, 26–29 May; the Philippines,<br />

3–5 June; Indonesia, 3–5 August; and Thailand, 25–27<br />

November. The objectives were to enhance understanding<br />

of the HACCP/FSMS ISO22000 requirements<br />

and applications in the seafood industry. The<br />

NPOs of each country implemented the workshops<br />

in collaboration with relevant seafood organizations.<br />

A total of 210 participants (48 from Vietnam; 50<br />

from the Philippines, 49 from Indonesia, and 63 from<br />

Thailand) attended.<br />

Visiting Bac Dau Co. Ltd., a fish-processing enterprise, during the<br />

national dissemination seminar on Food Safety, Vietnam<br />

Program coverage: HACCP and GHP requirements;<br />

Current legal and customer requirements related to<br />

food safety in the seafood industry; Process of carrying<br />

out hazard analysis and establishing critical control<br />

points (CCPs) and critical limits with justification;<br />

ISO22000 requirements and applications; ISO22000<br />

implementation and certification; and Food traceability<br />

requirements and implementation.<br />

APO ANNUAL REPORT <strong>2009</strong> 43<br />

AGRICULTURE SECTOR

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