TCS Corporate Sustainability Report 2010-11 - Tata Consultancy ...

TCS has created process documents which use specific indicators to identify significant communities in
the geography within which they operate. The Strategic Planning document and the Community
Locator prepared and applied in 2010, identify generic steps leading to a customized and strategic CSR
plan for developing and deploying an initiative in a particular geography. We do not believe we have
any significant negative impact on any community where our operations are based, so our community
initiatives are largely promotive or preventive in nature, rather than curative.
In FY 2011, TCS spent an estimated USD 6.6 Mn on CSR initiatives. In addition, TCS associates and
families volunteered 55,068 hours on CSR activities.
Impact through Empowerment
TCS community initiatives have focused on enabling communities and people to take lead in their
own live and improve their well-being. TCS has sought to achieve this through literacy, training and
information on skills, and education on health, financial management etc.
Computer-based Functional Literacy
The Adult Literacy Programme, the flagship
programme of CSR at TCS, enables inclusion of
people into information streams so that they are
equipped to make better choices .
TCS developed the Computer Based Functional
Literacy paradigm through the use of its IT core
competencies. The programme was first
launched in 2000 and till date has made 1,75,000
people literate. In FY 2011 TCS is partnering with
the National Literacy Mission Authority in India
Figure 23- Adult Literacy Programme
to spread literacy under the Saakshat Bharat
Programme through a camp based mode.
A pilot programme of 9 camps in the states of Andhra Pradesh, Karnataka and Uttar Pradesh were held
between July to September 2010, where 399 women were made literate with writing and numeracy
skills. By June 2012 a larger rollout of 228 camps all over India will cover around 23,000 women to
make them functionally literate in reading, writing and numeracy.
Figure 24- mKRISHI providing assistance
to farmers in India
mKRISHI
TCS developed a mobile based crop advisory service to help
rural farmers throughout India have better access to
agricultural information through a cell phone application. It
provides expert advice and personalized information to rural
farmers in their local language and is also adaptable to illiterate
farmers who can register a query using voice-specific functions.
The value of mKRISHI and its business implications in the rural
scenario are quite significant. In rural India there is a limited
availability of electricity, therefore the use of a mobile phone is
an effective way to provide timely information to the rural
population.
mKrishi delivers personalized rural services like Crop Advisory,
Best Practices, Financial Services, Rural Employment,
Government Services and Weather Information.
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