TCS Corporate Sustainability Report 2010-11 - Tata Consultancy ...

Employee Engagement
As an ongoing drive to keep employees conscious and aware on pressing issues like pollution,
deforestation, global warming, depletion of non-renewable resources, as well as on the
environmental issues specific to the IT industry, various awareness campaigns are planned
across the year for associate engagement.
Environment Awareness Campaigns
World environment week, 1st – 7th June 2010 - It was held across all TCS locations with various
activities including competitions, quizzes, site level activities like painting competition to
increase awareness on environmental issues. Awareness mailers were circulated on various
themes under resource conservation with various activities planned around these themes.
Wildlife Week observed in TCS in October, 2010 saw participation from the employees
showcasing the interest the TCS associates have for such issues. The event saw a series of
mailers being sent to the associates on Biodiversity & Wildlife. Also, competitions like
photography competition, quiz and an interesting treasure hunt was conducted to add an
element of intellectual inquisitiveness to the event.
Earth Hour Championship – 26th March 2011 - TCS observed the Earth hour by switching
of all non-critical lights during the earth hour on 26th March 2011. To encourage participation
by various location an inter branch competition was organized on maximum savings achieved
during the hour and the winners were recognized. The campaign was well received by
the associates who appreciated the organization’s intent to spread the ‘Save Power’
message across.
CASE STUDY
Marine Turtle Conservation Program @ Velas, Maharashtra - November 2010 – May 2011
Among the various marine communities, the Marine Turtles act as flagship species owing to
their vital role in maintaining the health of the world’s oceans. Climatic change is pushing these
sea turtles towards extinction throughout the globe. The major causes of the worldwide
decline in the number of sea turtles also include nest predation, collection of eggs by human
beings and killing of adult turtles on nesting beaches. The loss of nesting habitat can have
disastrous consequences on the marine turtle population. A total of seven species of marine
Figure 60 A view of the turtle nesting beach Figure 61 Provision of hatchery for eggs
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