TCS Corporate Sustainability Report 2010-11 - Tata Consultancy ...

Figure 33 Creating awareness
for Breast Cancer
Figure 34 CEO Mr. N. Chandrasekaran at the
Chicago Marathon
Figure 35 Associates supporting
the British Heart Foundation
Initiatives in North America
TCS has supported various health-related causes such as the
Walk for Hope which is in support of cancer research and
cure. In FY 2011, TCS in support of the American Diabetes
Association organized the Boston, New York and Chicago
marathons. 33 TCS marathon runners raised about $14,000
for the organization. TCS associates also participated in the
Heart Walk for American Heart Association, the March of
Dimes in support of healthy mothers and healthy babies
and Making Strides against Breast Cancer.
TCS volunteers have supported the Salvation Army by
organizing food and clothes drives at their local community
centers. In addition, TCS associates also volunteer at old age
and nursing homes. In FY 2011, 10% of TCS associates in
North America participated in various community
engagement initiatives.
Initiatives in UK & Europe
From April 2010 to January 2011, a match funding scheme
was initiated in UK and Europe through which a total of
£66k was donated to charities. TCS raises funds through
marathons and fun runs, cricket tournaments as well as
through donations and general volunteering.
In October 2010, TCS Europe initiated fundraising and
awareness activities for Multiple Sclerosis and Breast Cancer.
Today is a Good Day, TCS’ flagship health programme was
formally launched on 3rd March 2010, which is also the
Founder’s Day for Tata group. The initiative was launched in
UK and in FY 2011 12 walks were organized to promote
healthy lifestyles. TCS also conducted employee fundraising
for the Institute of Cancer Research, Leukemia and
Lymphoma Research, Myeloma UK, Macmillan Cancer
Support and Anthony Nolan bone marrow donation. The
programme has also supported local hospitals and
hospices.
In FY 2011, a bone marrow donation registration awareness
event was conducted at TCS London offices which resulted
in 19 potential life saving donors. The charity with support from TCS is also working to prevent late
diagnosis of cancer and aims at saving 27,000 lives each year in UK through awareness of the disease.
Through its TIAGD programme, TCS encouraged 10 major Tata Steel sites in UK to have Macmillan
information units for a day. TCS offices in UK held cancer awareness days in association with Macmillan
Cancer Support.
Community Health Initiatives in UK have focused on Cancer as a major health concern. Oganisations
such as the British and Irish Heart Foundations, National Society for Prevention of Cruelty to Children,
Leonard Cheshire Disability for people with learning and physical disabilities, Air Ambulance, Royal
British Legion have also been supported.
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