A FASHION REINVENTION - Cookie Lee

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THE COOkIE CONNECTION | SPRINg/SUMMER 2009 take a behind the scenes look at Cookie Lee’s top saleswoman for the last three years running! From life as a stay-at-home mom to supporting her family, Executive Director III Mine Veral-Burk has done it all and done it in style! She is not only a model Consultant but our cover supermodel for Cookie Lee’s first Spring/Summer 2009 issue. Mine (pronounced Min-ay) isn’t comfortable with openly talking about her success. So, take this rare opportunity to learn her secrets to sales, style and an attitude that is all about the LOVE! Behind the scenes with mine verAl-Burk! true love Jewelry has always been a passion of mine since I was a little girl. So when I found this company, I was in LOVE! I joined Cookie Lee about five and a half years ago. A friend in my neighborhood was doing a Cookie Lee fundraiser and she knew I was crazy about jewelry. As soon as I saw the Spring/Summer 2003 Catalog, I loved it and decided to join Cookie Lee on the spot. I had never sold anything in
my life, and I’d never been to a home show. I went home and called the lady whose information was on the back of the catalog and said, “I want to do this.” I signed up and had my first Cookie Lee show in my own home at my dining room table. I sold $ 1,295 dollars in jewelry without letting go of a single piece! I didn’t know any better yet. It was really love at first sight, and I never looked back! I was so sure about my commitment that I ordered a license plate that said “COOKI L” on it right away. A Fun loving personAlitY I am from the Mediterranean country of Turkey. People there are very passionate and fun loving. I come from a background where I didn’t have much but there was a tremendous amount of love. My mother was such a positive, strong and loving lady. I think I get my strength, positivity, and always having love in my heart for everybody in this business because of her. So if anyone is curious, no, it’s not my accent that makes me sell! I don’t work that angle. Perhaps my crazy personality helps my sales. However, such a personality is not necessary for success in this business. I’m a firm believer in that! Love of this jewelry line and my excitement about it is what truly sells it for me, not the personality. I try to be the Consultant I’d want to have in my house, that’s all. I am not afraid of being goofy. I go around with my tags on my jewelry, and I don’t care if that makes me look silly if it helps me sell jewelry. eXcitement From the heArt I am simply somebody who is full of love for EVERYTHING you can think of! I am passionate about life and my job with Cookie Lee. I live and breathe this business and that carries over to my hostesses, Downline Consultants, potential recruits and especially my customers! My excitement is so overwhelming and it’s not fake, it’s what I feel from my heart. I believe we have the best product with the best price range, plus Cookie and John’s heart and vision to lead the way so I never have to worry about competition. My best advice is to fall in love with your product and your company and sales will follow. It’s always about the jewelry for me, always! Just let your passion come out for it! cookie lee For All Everyone needs Cookie Lee in their life; they just don’t know it yet, and it’s my job to tell them why! People are not walking around thinking, “I need to have a Cookie Lee jewelry show today.” I am a big believer that every woman needs to buy Cookie Lee jewelry or have a show. I tell them that they need Cookie Lee and then I list the reasons why. I tell them that, “Even if you put a single piece of Cookie Lee jewelry on you’ll look hotter and feel better about yourself!” Jewelry has the potential to change the way a woman feels. I say, “I don’t care if you feel awful that day, you’ll look hot!” I believe in the power of jewelry and how it can transform the way a woman looks and feels in her daily life. plAYing With JeWelrY Home shows are what I enjoy most in this business, I love them! When you have a handful of women that are there just to see your jewelry, the opportunities are endless. This is where the excitement of this jewelry line spreads to others like wildfire, passion is so contagious. I try and create a fun atmosphere at my shows and people respond so well to that. I am a big believer in putting jewelry on people, and I insist that they do just that. Always encourage customers to accessorize based on eye, skin and hair color. This opens up new doors for them, such as trying gold jewelry instead of silver. I choose pieces that are going to look fantastic on them and invite other guests’ feedback. Once they “oooh and aaah”, I can smell a sale a mile away! This is why I insist that everyone try their jewelry on, to ensure their satisfaction before they leave the show. stAYing motivAteD My love for this business and the home shows keeps me going. It wasn’t a financial reason why I started with Cookie Lee, but it became a financial need two years into it. For a while Cookie Lee was the “bread and butter” for my family, including my husband Alan of 22 years and sons Jeremy (16) and Justin (11). During that time, I learned that this job can provide for a family of four and that was a huge revelation for me! Although there was a greater need for income when my husband was ill and having business difficulties, I still feel the need to bring money to my family and be there for my kids when I am needed at home. That flexibility was a huge motivator in the beginning and it still keeps me going today! WhAt’s neXt I love that Cookie is so fashion forward! Because of her and her emphasis on trends, I have become more fashion conscious than ever before. It used to take me a long time to try a new trend. Now, I am so into what is new and hot, and I’m excited for Cookie to bring these styles to us each season! I can’t wait for our first-ever Fashion Week and to bring that energy back to the east coast. I am looking forward to growing with my team this year and continue to watch them develop and blossom, which will be my ultimate joy! To know that I had something to do with other people’s success is an unparalleled feeling. I want to continue to sell, earn Dream Getaway Trips with my supportive husband, have fun at my shows, gain amazing friendships through Cookie Lee, grow, share, inspire and party with my Cookie sisters! THE COOkIE CONNECTION | SPRINg/SUMMER 2009
Page 1 and 2: A FAshion Reinvention Cookie Lee Sp
Page 3 and 4: ON THE COVER Mine is wearing: PURE
Page 5 and 6: La Esquina de Juanito Viva las Cons
Page 7 and 8: First day to redeem you 2009 Succes
Page 9 and 10: JaNuary New year, New Success! Cele
Page 11 and 12: Cookie Lee’s 2009 preSideNt’S C
Page 13 and 14: Nyra’s tips oN How to Use the $ 9
Page 15 and 16: phenomenal prize: The 2010 Dream Ge
Page 17 and 18: Starter Bonus Points Attend Camp Co
Page 19 and 20: avaiLaBLe SpriNG 2009! Enjoy the ea
Page 21 and 22: CONGRaTULaTIONS! Congratulations to
Page 23 and 24: To purchase these customized busine
Page 25 and 26: Monthly SINGLE shipment of exclusiv
Page 27 and 28: How to make a STATEMENT Step 1 Step
Page 29: Lunching CRYSTAL EXPRESSIONS NECKLA
Page 33 and 34: easier to offer alternatives if you
Page 35 and 36: Building A Downline Sharing this op
Page 37 and 38: Congratulations New award earNerS t
Page 39 and 40: SaLeS StaNdiNGS Congratulations to
Page 41 and 42: Sales Standings CONTINUED Jennifer
Page 43 and 44: success stories John Lin is a Celeb
Page 45 and 46: JAMIE CORTRIgHT Scottsdale, Arizona
Page 47 and 48: JANET BARkER Black Diamond, Washing
Page 49 and 50: YVONNE WOOD Yucaipa, California Spo
Page 51 and 52: LORI kERR Mukilteo, Washington Afte
Page 53 and 54: gRACIE RUBIO Seaside, California Ha
Page 55 and 56: LAURI WRIgHT Meridian, Idaho I use
Page 57 and 58: REBECCA LEWIS West Palm Beach, Flor
Page 59 and 60: Spring/Summer 2009 brings NEW Train
Page 61: From: Cookie Lee Inc. 15771 red Hil

A FASHION REINVENTION - Cookie Lee

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