A FASHION REINVENTION - Cookie Lee

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THE COOkIE CONNECTION | SPRINg/SUMMER 2009 4 ask nyra Dear Nyra, How can I find new business? I’ve run out of friends and family. Are there any special ways to meet new people? Dear Pamela! You are not alone! Consultants often run out of contacts to book new home shows and meet new customers. Here are a few suggestions on how you can continually add new customers and hostesses to your business. 1. F.R.A.N.K. List Make a “F.R.AN.K.” List of people who you want to contact to offer our hostess and Consultant opportunities. F.R.A.N.K. stands for: F- Friends R- Relatives a- Acquaintances n- Neighbors K- Kids’ parents Once you have made your list, keep it handy so you are always adding new names to these categories. Begin making phone calls and offer each person the opportunity to start their own Cookie Lee business. If they are not interested in joining right now, you can book a home show with them as one of your hostesses or offer them an opportunity to purchase from our catalog. . Referral Program Whether you are on the phone or out and about, remember to end every conversation by asking for referrals. Your conversation may sound like this: “Mary, do you know anyone who has not heard of Cookie Lee jewelry or perhaps lost contact with their Consultant? I have a referral program, and when you refer me to someone new for my business you can go —ON THE PROWL PAMELA NYRA CARRANZA nyracarranza@cookielee.com on a shopping spree with me.” Be sure to make a similar statement at all of your shows. Everyone at your show knows at least 200 people that they can either directly or indirectly refer you to! . Out and About Before you leave the house, be sure you have at least five catalogs with you. Put a sticky note on each one. This will make it handy to exchange information with the person you’re giving the catalog to. Tell yourself that you, “Can’t go home until all five catalogs have been given out”! It’s a fun game to play and will often result in sales and bookings. Your confidence to talk to strangers and offer Cookie Lee to them will grow as you see their positive response to our jewelry. When you’re at a restaurant, don’t give the hostess your name for a table; instead tell her “Cookie Lee” is the name for your reservation. Then, when she shouts out, “Cookie Lee party of four,” the whole restaurant will know that Cookie Lee is in the house! You never know, you just might find a few new customers, hostesses or recruits! Every day ask yourself this question, “If I were arrested for being a Cookie Lee Consultant, would there be enough evidence to convict me?” Load your Tote Bag with jewelry, catalogs and your calendar. Wear lots of jewelry to show that Cookie Lee offers stylish looks to the women who wear our jewelry and you’ll never run out of new business!
JAMIE CORTRIgHT Scottsdale, Arizona executive director II promotions ANgIE gARRETT Rancho Santa Margarita, California I joined Cookie Lee to generate additional income to help my sister go to college. She is now enjoying her career as a nurse. I have also been in the health care industry before becoming a Cookie Lee Consultant. Cookie Lee has given me the opportunity to develop my sales business skills which I never thought I’d be good at. I am now more comfortable in this area and enjoy, not fear, selling our beautiful product. Additionally, through the great training this company gives us, I have developed my leadership and business skills and have had the opportunity to implement them right away with my Group and my customers. This aspect of my experience has truly been rewarding and fulfilling. CHANTIL RUSSO Wilton, California I was a stay-at-home mom, and after three attempts at other direct sales companies I decided to give direct sales one more shot and try Cookie Lee. I found that the beautiful and affordable product as well as the convenience of being able to take it with you immediately helped me be successful. When I started with Cookie Lee three years ago, I just wanted some adult time with other women. But as I started to achieve success and have tons of fun, I quickly changed my way of thinking! I don’t feel that there is any real “secret” to selling Cookie Lee. I think that the women who are successful at this business are the ones who truly believe in their product, never give up and continue to be pleasantly persistent. executive director I promotions The jewelry is so great that it pretty much sells itself. But there are many tips that can help increase sales. For example, I find that lighting enhances the attractiveness and interest in the jewelry. It is also important to be organized and show potential buyers how enthusiastic you are about the items. It often helps shoppers to see what multiple pieces look like together so they can get a vision for what they might like to buy. ROBIN LYNN FISCHETTE Simi Valley, California At my shows, merchandising the jewelry by color, style and theme helps guests visualize the possibilities. Then I get busy putting the jewelry on as many people as I can. I look at their coloring, discuss their tastes and show them how fabulous pieces can complete their look in a snap! I share as many features as I can to make each piece special. Increase your show sales by having your guests touch and wear the jewelry! THE COOkIE CONNECTION | SPRINg/SUMMER 2009 4
Page 1 and 2: A FAshion Reinvention Cookie Lee Sp
Page 3 and 4: ON THE COVER Mine is wearing: PURE
Page 5 and 6: La Esquina de Juanito Viva las Cons
Page 7 and 8: First day to redeem you 2009 Succes
Page 9 and 10: JaNuary New year, New Success! Cele
Page 11 and 12: Cookie Lee’s 2009 preSideNt’S C
Page 13 and 14: Nyra’s tips oN How to Use the $ 9
Page 15 and 16: phenomenal prize: The 2010 Dream Ge
Page 17 and 18: Starter Bonus Points Attend Camp Co
Page 19 and 20: avaiLaBLe SpriNG 2009! Enjoy the ea
Page 21 and 22: CONGRaTULaTIONS! Congratulations to
Page 23 and 24: To purchase these customized busine
Page 25 and 26: Monthly SINGLE shipment of exclusiv
Page 27 and 28: How to make a STATEMENT Step 1 Step
Page 29 and 30: Lunching CRYSTAL EXPRESSIONS NECKLA
Page 31 and 32: my life, and I’d never been to a
Page 33 and 34: easier to offer alternatives if you
Page 35 and 36: Building A Downline Sharing this op
Page 37 and 38: Congratulations New award earNerS t
Page 39 and 40: SaLeS StaNdiNGS Congratulations to
Page 41 and 42: Sales Standings CONTINUED Jennifer
Page 43: success stories John Lin is a Celeb
Page 47 and 48: JANET BARkER Black Diamond, Washing
Page 49 and 50: YVONNE WOOD Yucaipa, California Spo
Page 51 and 52: LORI kERR Mukilteo, Washington Afte
Page 53 and 54: gRACIE RUBIO Seaside, California Ha
Page 55 and 56: LAURI WRIgHT Meridian, Idaho I use
Page 57 and 58: REBECCA LEWIS West Palm Beach, Flor
Page 59 and 60: Spring/Summer 2009 brings NEW Train
Page 61: From: Cookie Lee Inc. 15771 red Hil

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