A FASHION REINVENTION - Cookie Lee

THE COOkIE CONNECTION | SPRINg/SUMMER 2009
4
ask nyra
Dear Nyra,
How can I find new business? I’ve run out of
friends and family. Are there any special ways
to meet new people?
Dear Pamela!
You are not alone! Consultants often run out of
contacts to book new home shows and meet new
customers. Here are a few suggestions on how you
can continually add new customers and hostesses to
your business.
1. F.R.A.N.K. List
Make a “F.R.AN.K.” List of people who you want
to contact to offer our hostess and Consultant
opportunities. F.R.A.N.K. stands for:
F- Friends
R- Relatives
a- Acquaintances
n- Neighbors
K- Kids’ parents
Once you have made your list, keep it handy so you
are always adding new names to these categories.
Begin making phone calls and offer each person the
opportunity to start their own Cookie Lee business.
If they are not interested in joining right now, you
can book a home show with them as one of your
hostesses or offer them an opportunity to purchase
from our catalog.
. Referral Program
Whether you are on the phone or out and about,
remember to end every conversation by asking for
referrals. Your conversation may sound like this:
“Mary, do you know anyone who has not heard of
Cookie Lee jewelry or perhaps lost contact with their
Consultant? I have a referral program, and when you
refer me to someone new for my business you can go
—ON THE PROWL PAMELA
NYRA CARRANZA
nyracarranza@cookielee.com
on a shopping spree with me.” Be sure to make a similar
statement at all of your shows. Everyone at your show
knows at least 200 people that they can either directly
or indirectly refer you to!
. Out and About
Before you leave the house, be sure you have at least five
catalogs with you. Put a sticky note on each one. This will
make it handy to exchange information with the person
you’re giving the catalog to. Tell yourself that you, “Can’t
go home until all five catalogs have been given out”! It’s
a fun game to play and will often result in sales and
bookings. Your confidence to talk to strangers and offer
Cookie Lee to them will grow as you see their positive
response to our jewelry. When you’re at a restaurant,
don’t give the hostess your name for a table; instead
tell her “Cookie Lee” is the name for your reservation.
Then, when she shouts out, “Cookie Lee party of four,”
the whole restaurant will know that Cookie Lee is in the
house! You never know, you just might find a few new
customers, hostesses or recruits!
Every day ask yourself this question, “If I were
arrested for being a Cookie Lee Consultant, would
there be enough evidence to convict me?” Load your
Tote Bag with jewelry, catalogs and your calendar.
Wear lots of jewelry to show that Cookie Lee offers
stylish looks to the women who wear our jewelry and
you’ll never run out of new business!