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13th Annual International Management Conference Proceeding

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Perceived<br />

desirability<br />

Perceived<br />

feasibility<br />

1.2 Purpose of the study<br />

To examine the relationship between perceived desirability and feasibility, cognitive and emotional<br />

characteristics, behavioral intentions, social capital and social enterprise.<br />

1.3 Objectives of the study<br />

1. To examine the relationship between perceived desirability and feasibility and cognitive and emotional<br />

characteristics<br />

2. To establish the relationship between cognitive and emotional characteristics and social capital<br />

3. To establish the relationship between social capital and social entrepreneurship behaviour.<br />

4. To examine the relationship between social entrepreneurial behaviour and formation of a social enterprise.<br />

1.4 Research questions<br />

1. What is the relationship between perceived desirability and feasibility and cognitive and emotional characteristics?<br />

2. What is the relationship between cognitive and emotional characteristics and social capital?<br />

3. What is the relationship between social capital and social entrepreneurship behaviour?<br />

4. What is the relationship between social entrepreneurial behaviour and formation of a social enterprise?<br />

1.5 Analytical Framework<br />

Emotional<br />

&Cognitive<br />

� Empathy<br />

� Moral judgment<br />

attitudes<br />

Social capital<br />

� Trust<br />

� Networks<br />

� Reciprocity<br />

The above model suggests that perceptions of desirability and perception of feasibility among individuals<br />

leads to emotional and cognitive attitudes (empathy and moral judgment) which lead to building of social<br />

capital (trust, networks) which all lead to formation of social entrepreneurial behaviour and a result a social<br />

enterprise is formed.<br />

2.0 Literature review<br />

While social entrepreneurs have existed throughout history, the concept of social entrepreneurship is<br />

relatively recent one. The term “entrepreneur” made its first appearance in the English language around 1475<br />

as “one who undertakes; a manager, controller; a champion” (OED 2003). Unlike Adam Smith, whose<br />

“invisible hand” de-emphasized the value of the entrepreneur, JB Say celebrated the entrepreneur as a value<br />

creator who shifts economic resources out of an area of lower and into an area of higher productivity and<br />

greater yield.<br />

Many facets of the social entrepreneurship process are parallel to the traditional corporate entrepreneurial<br />

process; social entrepreneurs can learn much from traditional business management practices to make for<br />

more effective and innovative social organizations (Gendron 1996).<br />

Social entrepreneurs combine innovation, opportunity and resourcefulness to transform social systems and<br />

practices in a wide variety of fields, including, for example, health, employment, education, environment,<br />

housing and technology (Prabhu, 1999).<br />

For many social entrepreneurs, charity is essentially about philanthropy, whereas social enterprise is about<br />

empowering people who are socially disadvantaged to improve their financial, social and moral status and<br />

well-being. These entrepreneurs are individuals who seize the initiative to tackle the problems affecting those<br />

60<br />

Social<br />

entrepreneurial<br />

behaviour<br />

Social enterprise<br />

(co-operative,<br />

mutual or voluntary<br />

organisation)

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