Introduction to Social Marketing Lecture
Introduction to Social Marketing Lecture
Introduction to Social Marketing Lecture
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A Fun, easy and popular approach<br />
Playpumps International (900+ in South Africa)<br />
– Providing easy access <strong>to</strong> clean drinking<br />
water (1400 litres/hr. versus 150)<br />
– Through child’s play<br />
– Advertising on s<strong>to</strong>rage tank<br />
pays for system maintenance<br />
for 10 years
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