Introduction to Social Marketing Lecture
Introduction to Social Marketing Lecture
Introduction to Social Marketing Lecture
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Worcester ‘Choose How You Move’<br />
Sustainable Travel Town<br />
Aim: <strong>to</strong> tackle traffic congestion and reduce the<br />
environmental impact of personal travel by<br />
developing a package of measures <strong>to</strong> promote<br />
walking, cycling, public transport and car sharing.<br />
Reduce the number of ‘car as driver’ (single<br />
occupancy) journeys by 10%<br />
Reduce the number of car passenger trips by<br />
8%<br />
Increase the number of residents walking by<br />
10%<br />
Increase the number of residents cycling by<br />
10%<br />
Increase the number of residents using public<br />
transport by 20%