Introduction to Social Marketing Lecture
Introduction to Social Marketing Lecture
Introduction to Social Marketing Lecture
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How <strong>to</strong> approach social marketing<br />
As ‘a mind set’<br />
concepts &<br />
principles<br />
‘cus<strong>to</strong>mer triangle’<br />
As a process and set of techniques<br />
planned<br />
process<br />
‘<strong>to</strong>tal process planning model’