Introduction to Social Marketing Lecture
Introduction to Social Marketing Lecture
Introduction to Social Marketing Lecture
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Moving <strong>to</strong>ward consumer orientation<br />
Expert defined objectives<br />
and targets<br />
Strategies:<br />
programmes and plans<br />
Expert<br />
knows<br />
best<br />
model<br />
Implementation: adapt <strong>to</strong><br />
consumer wants and needs<br />
Evaluate programme<br />
and plans