Introduction to Social Marketing Lecture
Introduction to Social Marketing Lecture
Introduction to Social Marketing Lecture
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1. Cus<strong>to</strong>mer orientation<br />
2. Clear behavioural goals<br />
3. Developing ‘insight’<br />
4. Audience segmentation<br />
5. Theory based<br />
6. Competition<br />
7. Exchange<br />
8. Methods mix<br />
Benchmark Criteria