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Introduction to Social Marketing Lecture

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computer games<br />

excitement<br />

take drugs for fun /<br />

drink & get plastered<br />

hair, nails,<br />

complexion<br />

convenience<br />

risk taking<br />

speed / exhilaration<br />

‘Competition’<br />

adulthood / maturityc<br />

internet<br />

cars /<br />

mo<strong>to</strong>rbikes<br />

mobile phones<br />

music<br />

street cred /<br />

streetwise / sussed<br />

sex<br />

my<br />

attention<br />

?<br />

smoke<br />

everyday life !<br />

friends /<br />

social life<br />

something<br />

for nothing<br />

peer<br />

approval<br />

eat crisps, burgers,<br />

convenience food<br />

available time /<br />

boredom<br />

youth<br />

club<br />

buy latest<br />

clothes<br />

sugar / sweets<br />

families &<br />

children<br />

cream cakes

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