Introduction to Social Marketing Lecture
Introduction to Social Marketing Lecture
Introduction to Social Marketing Lecture
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Recap<br />
• Policy context – move <strong>to</strong> cus<strong>to</strong>mer led policy<br />
• Moving away from the default position of<br />
information giving <strong>to</strong> being led by insight<br />
• Principles of social marketing – Benchmark<br />
Criteria<br />
• Systematic application – Total Process Planning<br />
Model