Introduction to Social Marketing Lecture
Introduction to Social Marketing Lecture
Introduction to Social Marketing Lecture
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
…but developing ‘actionable insights’<br />
Moving beyond the data<br />
• Important <strong>to</strong> move away from simply identifying and collecting<br />
a wide range of information, data and intelligence<br />
• Towards identifying potential ‘insights’ within the data and<br />
intelligence – and then testing these with the audience<br />
sources of<br />
information &<br />
intelligence<br />
data<br />
understanding insight<br />
pre-testing<br />
sharing &<br />
applying