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Introduction to Social Marketing Lecture

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eport domestic<br />

violence<br />

exercise /<br />

physical activity<br />

get child<br />

immunised<br />

take drugs for fun /<br />

drink & get plastered<br />

avoid drugs &<br />

limit alcohol<br />

hair, nails,<br />

complexion<br />

don’t speed<br />

convenience<br />

don’t drink drive<br />

cross road safely<br />

‘rat on a rat’<br />

‘Competition’<br />

computer games<br />

excitement<br />

risk taking<br />

internet<br />

speed / exhilaration<br />

cars /<br />

mo<strong>to</strong>rbikes<br />

‘Think!’<br />

road safety<br />

mobile phones<br />

adulthood / maturity<br />

music<br />

street cred /<br />

streetwise / sussed<br />

report crime<br />

pleasure<br />

safer sex<br />

HIV/Aids<br />

my<br />

attention<br />

?<br />

don’t<br />

smoke<br />

sex<br />

fun / enjoyment<br />

satisfaction<br />

smoke<br />

happiness<br />

use<br />

NRT<br />

friends /<br />

social life<br />

claim benefits<br />

something<br />

for nothing<br />

tax returns<br />

reality check<br />

peer<br />

approval<br />

‘5-a-day’ eat fresh<br />

fruit & veg<br />

eat crisps, burgers,<br />

convenience food<br />

available time /<br />

boredom<br />

youth<br />

club<br />

buy latest<br />

clothes<br />

conserve energy<br />

save water<br />

sugar / sweets<br />

vote<br />

families &<br />

children<br />

cream cakes<br />

reduce<br />

salt<br />

park<br />

& ride<br />

recycle<br />

use public<br />

transport<br />

volunteer<br />

don’t<br />

litter

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