Tavi 9

s a r C e v i
(i) zogadi debulebebi 442
(ii) miTiTeba konkrentul konkurentze 443
(iii) Tavdasxmis sagani 444
(iv) ganzraxva an faqtobrivi ziani 444
(v) faqtebis mtkiceba 445
(vi) yalbi gancxadebebi 445
(f) komerciuli saidumloebis darRveva 446
(i) zogadi debulebebi 446
(ii) romeli informacia SeiZleba iyos komerciuli
saidumloeba?
(iii) informaciis gamoyeneba da gaxsna (yofili) muSa-
kebis mier
(iv) informaciis gamoyeneba da gaxsna konkurentebis
mier
(g) daumsaxurebeli upiratesobis mopoveba sxvaTa miRwevebis
xarjze (“Tavisufali TareSi” _ “FREE RIDING”)
(i) zogadi debulebebi 453
(ii) sasaqonlo niSnis ganmasxvaveblobis an reklamiT
SeZenili popularobis Sesusteba
(iii) sxvisi reputaciis gamoyeneba 456
(iv) monuri imitacia 458
(v) parazituli qmedebebi 460
(h) SedarebiTi reklama 461
(i) gansazRvreba 461
(ii) saerTo xasiaTis SezRudvebi: “SecdomaSi Semyvani”
da “madiskreditebeli” Sedarebebi
(iii) obieqturi
tendencia
Sedarebis daSvebisaken mimarTuli
(iv) SedarebiTi reklamis gansakuTrebuli safrTxe 463
(v) SedarebiTi reklama da kanoni sasaqonlo niSnebis
Sesaxeb
(vi) mesame pirTa mier Catarebuli Sedarebebi 465
XV
448
450
451
453
456
461
462
464