Tavi 9

(d) sasaqonlo niSnebis saTanado gamoyeneba
9.97. gamouyeneblobam SeiZleba gamoiwvios sasaqonlo niSnebze uflebis
dakargva. igive Sedegi SeiZleba hqondes sasaqonlo niSnis araswor
gamoyenebasac. niSani SeiZleba gaxdes reestridan amoRebis obieqti, Tu
registrirebulma mflobelma dauSva misi gvareobiTad gadaqceva erTi
an meti saqonlis an momsaxureobisaTvis, romlebisTvisac
registrirebuli iyo niSani, an aseTi qmedebis provocireba gaakeTa,
ris gamoc komerciul wreebsa da sazogadoebaSi misi, rogorc niSnis,
mniSvneloba daikarga.
9.98. niSnis gvareobiTad gadaqcevis mizezi, rogorc wesi, SeiZleba iyos
ori faqtori, saxeldobr: mflobelis mier misi arasaTanadod
gamoyeneba, rac niSnis gvareobiT terminad gadaqcevis provocirebas
axdens, da mesame pirTa mier arasaTanadod gamoyeneba, rac dauSva
mflobelma.
9.99. imisaTvis, rom Tavi avaridoT arasaTanadod gamoyenebas,
sasaqonlo niSnis mflobel kompaniaSi nebismierma pirma, romelic
dakavebulia sasaqonlo niSnis reklamirebiT an farTo
sazogadoebisaTvis misi gacnobiT, unda daicvas zogierTi wesi.
9.100. ZiriTadi wesi isaa, rom sasaqonlo niSani ar unda gamoiyenebodes
produqciis dasaxelebad an mis nacvlad. produqciis dasaxelebis,
rogorc sasaqonlo niSnis damatebis, sistematuri gamoyenebis gziT
mflobeli aSkarad informacias awvdis momxmarebels imis Taobaze,
rom am niSniT xdeba iseTi specifikuri saqonlis identifikacia,
romelic warmoadgens erT-erTs saqonlis garkveuli kategoriis
jgufidan. es gansakuTrebiT mniSvnelovania, Tu sasaqonlo niSnis
mflobelma daamuSava sruliad axali produqti, romelic Tav-
dapirvelad erTaderTia mocemul jgufSi. iseTi sasaqonlo niSnebi,
rogoricaa FRIGIDARE (saxelwodeba, romelic gamoiyeneba macivrebis
zogierTi tipisTvis), CELLOPHANE (celofani) da LINOLEUM
(linoleumi), iqca gvareobiT terminebad, radgan TiToeuli maTgani iyo
erTaderTi Tavis jgufSi, xolo mflobelebma ar misces am jgufs
araviTari damatebiTi saxelwodeba. rodesac 1938 wels daamzades
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