Tavi 9

(f) frenCaizingi da komerciuli Suamavloba
5.39. teqnologiis komerciul gadacemas SeiZleba agreTve adgili
hqondes saqonlisa da momsaxurebis frenCaizingis an komerci-
uli Suamavlobis pirobebSi.
5.40. frenCaizingi an komerciuli Suamavloba warmoadgens saqmian
urTierTobas, rodesac erTi mxaris reputacia, teqnikuri infor-
macia da gamocdileba Serwymulia meore mxaris investiciebTan,
uSualod momxmareblisaTvis saqonlis gayidvis an momsaxurebis
gawevis mizniT.
5.41. saqoneli, romelzedac saubaria, SeiZleba iyos xangrZlivi
moxmarebis sagani, magaliTad, avtomobili an saSinao moxmarebis
nivTi. igi SeiZleba iyos saqoneli, romelic moxmarebis procesSi
ixarjeba, magaliTad, kvebis produqti an sasmeli. momsaxureba
SeiZleba Seicavdes avtomobilebis, trailerebis, energetikuli
danadgarebis ijariT gacemas an sasastumro momsaxurebas,
qimwmendasa da samdivno saqmianobas.
5.42. aseTi saqoneli da momsaxureba bazarze, Cveulebriv, Sedis
sasaqonlo an momsaxurebis niSniT, an safirmo saxelwodebiT da
specialuri simbolikiT an gaformebiT. aseT niSnebze an
saxelwodebebze licenziis gacema, Cveulebriv, SeTavsebulia
mflobelis mier raime formiT nou-haus gadacemasTan, magaliTad,
teqnikuri informaciis, teqnikuri momsaxurebis, teqnikuri
daxmarebis an mmarTvelobiTi momsaxurebis formiT, rac
dakavSirebulia warmoebasTan, marketingTan, teqnikur
momsaxurebasTan an marTvasTan. aseTi niSnis, safirmo saxel-
wodebis an nou-haus mflobels ewodeba “uflebamflobeli” an
“licenziari”. mxares, romelzec gaicema licenzia, uwodeben
“uflebamosargebles”, “distributors” (komerciul Suamavals)
an “dilers”. uflebamosargeble, komerciuli Suamavali an
dileri SeiZleba iyos Senobebis mflobeli an SeuZlia Tavisi
saxsrebisa da drois investireba ganaxorcielos komerciul
firmaSi. maTi saqmiani urTierTobebis sxva aspeqtebi,
frennCaizingidan an komerciuli Suamavlobidan miRebuli
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