Tavi 9

swrafad mosamzadebeli yava, e. w. unaleqo yava, misi Semqmneli
kompaniis mier bazarze realizebuli pirveli saqonlis saxelwodeba
iyo NESCAFE. magram Tavidanve mis etiketze kompania sistematurad
iyenebda produqtis dasaxelebas, iseTs, rogoricaa “swrafad
mosamzadebeli yava” an “unaleqo yava”.
9.101. meore mniSvnelovani wesi imaSi mdgomareobs, rom sasaqonlo
niSnebi yovelTvis unda gamoiyenebodes rogorc Tvisobrivi (namdvili)
zedsarTavi saxelebi da arasodes - rogorc arsebiTi saxeli;
sxvagvarad rom vTqvaT, sasaqonlo niSani ar unda ixmarebodes
artikliT, kuTvnilebiT brunvaSi da mravlobiT ricxvSi. araswori
iqneboda gveTqva - NESCAFE’s flavour (NESCAFE-s suni) an three NESCAFES,
nacvlad - three varieties of NESCAFE-isa (sami jiSis NESCAFE).
9.102. garda amisa, yovelTvis mizanSewonilia sasaqonlo niSnis wina
planze wamoweva, e. i. saqmis ise wayvana, rom niSani gamoirCeodes
Tavisi garemocvaSi.
9.103. dabolos, sasaqonlo niSanze SeiZleba iyos gamafrTxilebeli
aRniSvna, rom igi warmoadgens registrirebul sasaqonlo niSans.
mxolod zogierTi kanonmdebloba iTvaliswinebs aseT miTiTebas, xolo
maTi gamoyeneba saqonelze parizis konvenciis 5 D muxliT
savaldebulo ar aris. aSS-Si sasaqonlo niSnebis Sesaxeb kanoniT
daSvebulia grZeli warweris (iseTis, rogoricaa “registrirebulia
aSS-s patentebisa da sasaqonlo niSnebis uwyebaSi”) Secvla
simboloTi ®. wlebis manZilze es simbolo gavrcelda mTel
msoflioSi da gaxda sayovelTaod miRebuli registrirebuli sa-
saqonlo niSnebis simbolo. misi gamoyeneba miRebulia sasaqonlo
niSnebisaTvis, rogorc konkurentebis gafrTxileba, ar wamoiwyon iseTi
qmedebebi, romlebic daarRvevdnen niSnis mflobelis uflebebs.
9.104. magram sakmarisi ar aris ubralod am wesebis dacva; sasaqonlo
niSnis mflobelma isic unda uzrunvelyos, rom mesame mxareeebma da
sazogadoebam ar gamoiyenos misi niSani uflebamosilebis gareSe.
gansakuTrebiT mniSvnelovania, rom sasaqonlo niSani ar gamoiyenebodes
rogorc produqtis dasaxeleba, an produqtis dasaxelebis nacvlad,
leqsikonebSi, oficialur gamocemebSi, JurnalebSi da a. S.
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