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DORNBRACHT - Butterfly Trading

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<strong>DORNBRACHT</strong> the SPIRITof WATER Design as a part of culture and society<br />

178<br />

<strong>DORNBRACHT</strong> the SPIRITof WATER Design as a part of culture and society<br />

COME OF AGE AT LAST? Design is a reflection of our society. As a young discipline it has only just put its wild years<br />

behind and is now beginning to free itself from the superiority of marketing and sales promotion, rediscovering its own roots<br />

and opening itself up to new areas.<br />

FINALMENTE ADULTO? Il design è uno specchio della nostra società. Pur essendo una disciplina giovane, ha i suoi<br />

anni ribelli già dietro di sé e ora inizia a liberarsi dalla tirannia del marketing e dalla promozione delle vendite, per riscoprire<br />

le proprie radici e aprirsi a nuove prospettive.<br />

¿POR FIN ADULTO? El diseño es el reflejo de nuestra sociedad. Como disciplina joven, acaba de rebasar sus años salvajes<br />

y ahora empieza a liberarse del poder excesivo del marketing y de la promoción de ventas, a redescubrir sus propias raíces<br />

y a conquistar nuevas áreas funcionales.<br />

Illustrations Silke Dreesbach, Humberto Gregorio, Michael Pichler<br />

FIG. 01<br />

“TARA”<br />

179

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