guia prático do cade - Conselho Administrativo de Defesa Econômica

CATALOG RECORDOne of the major future challenges in the issue of education is how toassist the next generation in acquiring the essential tools necessary for theirprofessional formation in order to adequately respond to the requirementsof the professional activity in which they will soon be inserted. In today’sprogressively globalized and competitive economy, the culture and instrumentsof competition defense are increasingly relevant.It is necessary to disseminate concepts, principles and norms which canguarantee the delicate balance among several interests: normal disputesamong enterprises for market share, the defense of the consumers’ rightand the overall health of national economies. It is a complex task, which,nevertheless, could be facilitated when each of the actors in this process hasthe required knowledge to act within the limits of the law, as in the norm ofcivilized societies where Democracy and the Rule of Law prevail.In Brazil, the construction of the modern institutional framework responsiblefor dealing with competition defense is a relatively new development.One of the pillars of this structure is the Administrative Councilfor Economic Defense – CADE, partner with CIEE in this initiative todisseminate a practical guide, in its 3rd edition, that brings to students– that is to say, future entrepreneurs, businessmen or executives – a broadand instructive panel of this area of essential importance to consolidatecompetitiveness and success opportunities for Brazilian companies, in bothdomestic and external markets, to increase their capacity of generatingmore income and jobs as well as attracting foreign investments in consequenceof its healthy competitive environment.CADE PRACTICAL GUIDE121