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abordagem que leva em conta a característica híbrida de um museu, balanceando<br />

suas Atividades Culturais às Atividades de Apoio. As primeiras refletem as maiores<br />

aspirações de uma organização cultural: “mudar o ser humano”, no entanto esta<br />

finalidade só poderá ser realizada se os gestores puderem manter seus museus<br />

operacionalmente sustentáveis a longo-prazo.<br />

REFERÊNCIAS<br />

BOYLAN; J. Running a museum: A practical handbook. Paris: International Council<br />

of Museums, 2004.<br />

DIAMOND, J.; LUKE, J.; UTTAL, D. Practical evaluation guide: Tool for museums<br />

and other informal educational settings. Lanham, Md.: AltaMira Press, 2009.<br />

DIMAGGIO, P. Managers of the arts: Careers and opinions of senior administrators<br />

of U.S. art museums, symphony orchestras, resident theatres, and local arts agencies.<br />

Washington, D.C.: Seven Locks Press, 1987.<br />

DRUCKER, P. F. Managing the non-profit organization: Practices and principles.<br />

New York: HarperCollins, 1990.<br />

FREEMAN, R. E. Strategic management: A stakeholder approach. Cambridge: Cambridge<br />

University Press, 1984.<br />

231<br />

GLYNN, M. A. Maestro or Manager? Examine the Role of the Music Director in a Symphony<br />

Orchestra. In: LAMPEL, J.; SHAMSIE, J.; LANT, T. K. (Orgs.). The Business<br />

of Culture: Strategic Perspectives on Entertainment and Media. Mahwah: Lawrence<br />

Erlbaum Associates, 2006. p. 57-69.<br />

GUBA, E.; LINCOLN, Y. Fourth generation evaluation. Newbury Park: Sage Publications,<br />

1989.<br />

______. Naturalistic inquiry. Beverly Hills: Sage Publications, 1985.<br />

INTERNATIONAL COUNCIL OF MUSEUMS (ICOM). Museum Definition. Paris:<br />

2012. Disponível em: . Acesso<br />

em: 6 set. 2016.<br />

JOHANSON, U. et al. Balancing dilemmas of the balanced scorecard. Accounting, Auditing<br />

& Accountability Journal, v. 19, n. 6, p. 842–857, 2006.<br />

KAPLAN, R. S.; NORTON, D. P. Putting the Balanced Scorecard to Work. Harvard<br />

Business Review, p. 1–15, set.-out. 1993.<br />

ECONOMIA CRIATIVA, CULTURA E POLÍTICAS PÚBLICAS

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