hotel restaurant & hi-tech September 2018

88
hotel restaurant
& hi-tech
gastro event
Leaders of out-of-home consumption met at Nestlé Professional
Beverage Academy Leaders of out-of-home consumption met at
Nestlé Professional Beverage Academy
The 8 th edition of Nestlé Professional Beverage Academy, which was launched in Turkey
for the first time, was held with the theme of ‘LimitSİZsiniz’ (you have no limits-You’re
the limits), 3-5 August 2018. Completing successfully the program of Beverage Academy,
which is a first in the out-of-home consumption and made a lot of echoes around the
world, 18 persons became the first graduates of the academy this year.
The 8 th edition of traditional Nestlé
Professional Beverage Academy,
organized by Nestlé Professional
and addressing to all sales and marketing
teams, business partners and customers,
was held this year. At the end of the
program, 18 people who attended
trainings and succeeded the examinations
throughout four years graduated the
academy. The program hosted 170 people
and a total of 2,570-people/hour training
was realized. The lecture given by world
famous barista Aleksander Robaszkiewicz
has been one of the most eye-catching
moments of Beverage Academy.
The trainings of Nestlé Professional,
the specialty business department of
Nestlé operating in the out-of-home
consumption, focusing on how to add
more value to the sector, were attended by
leading names as lecturers out of Nestlé
such as İsmail Tralı, General Manager
of Elexus Hotel, Ercüment Eren, Sales
Director of Sofra Compass Group Retail
Sales, Wendy Christensen, Trade Manager
of EMENA Zone Beverage Systems,
and world famous barista Aleksander
Robaszkiewicz.
Cited as an example in the world
The goal of the program, which is one
of the exemplary applications in the
global markets, is to set up a team who
follows the consumer trends, determines
the needs of the customer and serving
to provide right solutions to them. The
attendees of the trainings at Beverage
Academy are trained in the fields of
marketing, coffee expertise, sales
techniques, beverage solution system
techniques, quality, food regulations,
finance and communication throughout
four years till they are graduated.
Throughout the past 8 years Nestlé
gave 24,790-people/hour training to a
total of 1,338 people and 114 people
graduated from the Nestlé Professional
Beverage Academy. The theme of this
year’s organization, which was the 8 th
edition of Beverage Academy, has been
‘LimitSİZsiniz’ (you have no limits-You’re
the limits). The attendees who were
trained on how to overcome with limits
have been more equipped people at the
end of the program. The attendees also
forced the limits with the prescriptions
offered by world famous barista
Aleksander Robaszkiewicz at his lecture.
Alibaz: “Not only on sales we touch on
marketing as well”
Arzu Alibaz, General Manager of Nestlé
Professional Turkey, spoke about the
Beverage Academy marathon, which
has been operational for eight years,
“Nestlé makes special efforts on offering
employment for the young both at home
and abroad. At this sense, the company
considers the career voyages of its
personnel as well as its partners as an
individual development process and
organizes applications which they can
realize their potentials with. We start
Nestlé Professional Beverage Academy
in Turkey as a first in the world by Nestlé
Professional, the specialty department
of Nestlé operating in the out-of-home
sector. As Nestlé Professional we are not
only care for being a product supplier but
also an important solution partner. At this
sense, we are not only dealing with sales
systems but also marketing techniques as
well. For we have a belief that the human
factor is the most important element
in this sector and the opportunities are
limitless. We cooperate with many expert
trainers from different parts of the world.
We have been continuing to add value
to the sector with Nestlé Professional
Beverage Academy. We are proud of being
the leader of this academy.”