Toyuncak_Subat_2019

Sektör
Major players in the global toy industry
One of the most profitable and important regional markets for the companies
The global toy industry is a billion-dollar industry dominated
by five main players: Mattel, Namco Bandai, Lego, Hasbro
and Jakks Pacific. Danish company Lego, known for its
interlocking plastic bricks, was the industry leader with the
highest revenue, 5.49 billion U.S. dollars, amongst the major
toy companies recently. U.S. toy manufacturer Mattel, closely
followed Lego, with about 5.46 billion U.S. dollars in revenue.
Tokyo-based Namco Bandai, strong in its domestic market,
ranked third in terms of revenue; Hasbro and Jakks Pacific
complete the top 5.
Three out of the five major players in the global toy industry
are American companies. Led by the U.S., North America is
one of the most profitable and important regional markets
for these companies. In the U.S. alone, total retail sales of
the toys and games market was estimated to be over 22
billion U.S. dollars. The toy industry’s annual total economic
impact in the U.S. was 80.26 billion U.S. dollars recently,
while over 287 thousand jobs directly related to the American
toy industry were generated that year. The U.S. is by a
wide margin the leading importer in the global toy industry.
The country imported toys, dolls and sports requisites with a
value of about 31 billion U.S. dollars, the highest figure since
last years. From this total, China accounted for about 80
percent of all imports of toys, games and sport requisites to
the U.S.. China is also the leading exporter in the global toy
industry, exporting nearly 43 billion U.S. dollars. In comparison,
the U.S. exported toys with a customs value of about
6.2 billion U.S. dollars that year, of which goods worth approximately
2.1 billion U.S. dollars were exported to Canada,
the most important export market for the U.S.
Although the number of American consumers who shopped
for toys at any toy store has remained fairly consistent over
the years, consumers are turning to the internet for purchasing
these types of products. The number of consumers
who shopped for toys or games on the internet in the U.S.
has been constantly rising since 2008, reaching the highest
figure to date. That year, nearly 44 million consumers in the
U.S. shopped for toys or games online.
22 Şubat 2019