VALUE THROUGH INNOVATION

Product Stewardship
Message from Head, Marketing
Thailand, being a high cost economy surrounded by neighbouring low
cost countries, needs special sets of criterion to survive, sustain and
excel. It is very essential to have customer segments which are relatively
better paying, need high/novel/customised product functionality ,
service and respect rewarding relationship. These make a manufacturer
a preferred supplier and this is strategic focus at ITS and of ABY..
Our new state of the art plant operated by highly experienced
technicians produces high quality products using very high quality raw
material. We are accessible to our customers 24X7. Our high quality
products and our ability to respond to customers in quick time have
differentiated us from our competitors both in domestic as well as
international market.
It has always been our focus to work with customers as a long term
partners, as we fully understand that cost of acquiring new customer is
multi fold as compared to the cost of servicing an existing customer. For
a customer the litmus test of a supplier is when testimony to this faces a
challenge. We always support our customers during such periods, and
this guarantees of long term partnership. Our annual surveys and high
third party NPS score 51% globally, 63% locally..
Our continuous engagement with customers gave us opportunity to
develop new products, We have already added 3 products in last year
which has resulted in increase of sale by 15%. We develop products
to make our customers’ operations energy and environmental friendly
and for safe and green use and disposal of our products by ultimate
user. Customer(User) health and safety are very important for us and
for our direct customers. In our product labels, we provide information
on how to handle the packages, and how to store them. We are also
putting special labels also to meet certain market requirements. This
helps the customer to ensure the safe storage and handling of the
products. We have Okotex certification for three of our products to
assure our customer of non usage of any harmful chemical.
INDO THAI SYNTHETICS SUSTAINABILITY REPORT 2016 | 44