VALUE THROUGH INNOVATION

“Our target to sell value added products is 20%
for the year 2016-17 and 100% of our products
will be certified under Oekotex. We will put our
best efforts so that our products will not have
negative externalities during processing, use
and disposal.“
“Our continuous engagement with customers
gave us opportunity to develop new products, We
have already added 3 products in the last year
which has resulted in increase of sale by 15%.
We develop products to make our customers’
operations energy and environmental friendly
and for safe and green use and disposal of
our products by ultimate user. Customer(User)
health and safety is very important for us and
for our direct customers.”
We take special care in terms of these through our packaging of
supplied product by using wooden pallets, paper cartons and paper
tubes .
Customer satisfaction is the very basic criteria to sustain and grow in any
business. To gauge the customer satisfaction, we are adopting various
methods. First we have routine interaction with our customers through
sales team and marketing head. Second, Unit Head visits customers
from time to time. We have annual satisfaction survey conducted by
in-house team to understand customer expectations and satisfaction
levels on product quality, service, and other requirements. Fourth, we
are engaging third party to conduct independent survey among our
customers on satisfaction levels. During the last year, one such survey
(NPS- Net Promoter Score) conducted by external agency has found
out ITS is the global leader in its market segments.
.We have increased our customer base by 100% in the last two years. This
has been possible due to continuous market survey, visit to customers,
participation in exhibitions, networking, word of mouth, etc. We also
broadened our count bases by more than 100%. Our operations team
is fully equipped to produce new products in record time and deliver
with assured quality. Year on year, we are producing newer and newer
products to meet the needs of our existing and potential customers.
We have increased the sales of value added items from 8% to 15 % in
the last three years.
We have launched new products in cotton segments and we have
established successfully our products in these market segments.
Our target to sell value added products is 20% for the year 2016-17
and 100% of our products will be certified under Oekotex. We will put
our best efforts to ensure that our products will not have negative
externalities during processing, use and disposal.
We have clear plans to achieve our targets and we are moving forward
towards achieving our goal.
Anil Purohit
INDO THAI SYNTHETICS SUSTAINABILITY REPORT 2016 | 45