VALUE THROUGH INNOVATION

Customer Engagement
We are connected with our customers 24X7 through smart phone
applications. Our customers feel we are available for them always.
They are able to connect with us whenever they need us. Thus we are
becoming closer to them enhancing their trust and confidence in us.
We are engaging with our customers through formal and informal
processes, personal and in-forum interactions and through association.
Last year we actively coordinated the Global Textile Congress organised
by “Textile Association of India” in Bangkok wherein we showcased our
products and invited our customers to attend this seminar. This has
helped deepen our relationship with customers as we were seen to be
empowering customers with knowledge.
We have made presentation in Annual General meeting of “Thailand
Weaving Associations”. We also take our supplier to our customer as
and when required for making joint presentation.
During the next reporting period, we plan to strengthen our engagement
through
-Interaction with customers in regular meetings of Thailand Weaving
Industry Association.
Customer Engagement
We have redesigned the customer satisfaction form and
included product health and safety performance indicators
including ‘in use’ stage.
Our NPS score is 51% globally and locally 63%, the highest in
our product range.
-Regular visits to customer at 4 tier levels(Sales team/ Marketing head/
Technical Team/Senior management)
-Visits to Trade fairs like Biff (Bangkok International Fashion Fair) and Bil
(Bangkok international Leather Fair)\
-Arranging customer visits to our manufacturing facilty.
INDO THAI SYNTHETICS SUSTAINABILITY REPORT 2016 | 51