TRAVELLIVE 2 - 2018

AND A BACKGROUND IN THE
DIAMOND BUSINESS
Ngoc Doan may not have the look of an experienced CEO, nor the look of
a designer, but she exudes the vibe of someone with a burning passion for
diamonds and only diamonds.
BORN INTO A FAMILY OF JEWELERS WITH A PASSION FOR
PRECIOUS STONES
"I'm the third generation in my family to run a jewelry business. Diamonds were
simply a part of my childhood. It has been natural for me to follow the footsteps
of my father and grandfather", Ngoc Doan shared. Ngoc grew up knowing
since her very early days that she was meant to be in the same
business as her family, but she had bigger plans. Ngoc's decision
to study abroad, which had always felt like the right path for her,
indeed took Ngoc on a journey toward her passion. Ngoc had
nothing but love for diamonds.
Ngoc's love for diamonds is everything her life is about. As a
decisive and quick-minded person, Ngoc knew what to do as
soon as she step foot into the competitive world of diamond.
After graduating with a Degree in Applied Jewelry Arts from the
Gemological Institute of America, Ngoc spent 5 years in the US
working as a gemologist before returning home to Ho Chi
Minh City, Vietnam to found her luxurious jewelry brand
Leman Jewels.
Leman Jewels was founded on Ngoc's passion, devotion,
and a long history of her family's tradition. With such
a strong and unwavering passion. Ngoc always strives
to find the best quality diamonds in the market to
ensure its lasting value. To Ngoc and Leman, every
product must be selected carefully and treated like
a piece of art. This meticulour aproach to treating
every piece of jewelry remains her key to winning
the trust of her most picky customers.
TAKE VIETNAMESE JEWELRY TO A
HIGHER LEVEL
Looking back on her journey, Ngoc Doan shared,
"The only thing you need for every dream to realize
is passion." When Ngoc chooses a diamond, ideas often
fill her mind almost immediately. The sparkle of diamonds is
something that always makes Ngoc's heart skip a bit. Life feels like
it is smiling to you when in your hand is a beautiful diamond. This passion
and devotion often make it difficult for Ngoc to make decisions, but it is also the
very foundation for Ngoc and Leman's today success.
Ngoc Doan is still the same gentle and quiet person, who is uncomfortable with
fame, but the determined and eager expression on her face has never changed
for once. Ngoc plans to expand the brand across Southeast Asia over the next
five years to bigger and more competitive markets.
Leman and the story of Ngoc's passion for diamonds will continue where
business and art can unite for a single purpose. Ngoc is a living proof of what a
Vietnamese can do with her passion to build one of the most prestigious jewelry
house in Vietnam.
By Lan Khoi
TRAVELLIVE
57