FLEISCHWIRTSCHAFT international 1/2017

Fleischwirtschaft international 1_2017
3
Editorial
RenateKühlcke -kck Gerd Abeln -abe YvonneBuch -yb MichaelWeisenfels -mw
KathrinGrünewald -gru
Focus on quality
2017 presents anew FLEISCHWIRTSCHAFT international
Over the years poultry has become extremely
appreciated by consumers worldwide. An
ever-growing share in the global meat consumption
is the mirror of this development.This
means that poultry is the focus of both the consumers
and the industry -and of this issue of
FLEISCHWIRTSCHAFT international.
Likethe title story and our readers, we editors
focus on the quality of our product–the bimonthly
magazine for the entire meat sector.
Over the past few months, we have sharpened the
profile of FLEISCHWIRTSCHAFT international
and given it amodern look. At thefirst glance, the
clear,straightforward logo and the new cover
layout,based on hygienic design optics, come into
view.The content is noticeably different and yet
familiar.New fonts, arevised picture and graphic
language, clear tables and agreater diversity of
articles makethe reading experience more distinctive
and makeFLEISCHWIRTSCHAFT
international non-interchangeable.
Thetried-and-tested structure of the journal
remains unchanged. Thepractical-oriented
front part of each issue shows the "meat chain"
from agricultural generation to harvesting,
processing and marketing. Apart of the DNA
of our FLEISCHWIRTSCHAFT international
is also the peer-reviewed “Research and Development”section.
Our diversity and depth of
topics are consistently aligned with the needs
of our target group with atechnological and
scientific focus. In terms of content,wecontinue
to rely on the expertise of the specialist
authors, which has carried us intothe 32nd
year of our international issue in English and
the 97th of our German one. Our claim remains
to be areliable navigator.Here we use
the columns "News", "Business News"and
"Foreign Markets", which arelocated on the
first pages of each issue. In this section information
about meat-relevant events and topics,
the initiation and accompaniment of debates
are central concerns.
It is atricky thing to revise awell-tried print
journal, which is anchored in the industry.Finding
the right measure was our goal. Please let us
know if we have succeeded. r red-flw@dfv.de