The Art of Package Design

for the consumer. Look at the cost of an insert and depending
on quantities you may only be talking about extra pennies per
product.
One of the most negative experience a consumer can have
with a product after purchase is the product instructions. Many
companies focus all of their attention on the outside of the box
and ignore the customer experience with the product. How
many times have we opened a toy package or consumer electronics
product and struggled to understand what to do next.
The ideal toy is one that a child can open with instructions targeted
at their age group and level of comprehension. Instructions
with long drawn out sections of text, poorly written from
another language is not fun for anyone. We’ve always believed
that people prefer to look more and read less. So instructions
that are heavily illustrated with step by step images and limited
text are preferable to a long page of words with few illustrations.
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