The Art of Package Design
There is more to designing a successful package than just making it noticeable. This book explores how to get the most out of the design process and the regulations and legalities required in packaging. It also explores the pitfalls people fall into when trying to create packaging in multi-languages for sale in other markets and cultures. Written by Mark Lehberg, a 30+ year creative professional, this book offers creative insights and tips to create that perfect package.
There is more to designing a successful package than just making it noticeable. This book explores how to get the most out of the design process and the regulations and legalities required in packaging. It also explores the pitfalls people fall into when trying to create packaging in multi-languages for sale in other markets and cultures. Written by Mark Lehberg, a 30+ year creative professional, this book offers creative insights and tips to create that perfect package.
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CHAPTER 9<br />
Regulations<br />
and legalities<br />
So you’ve created a great product and designed crowd-stopping<br />
packaging. You’ve presented it to a major retailer and<br />
they are as excited about it as you are. <strong>The</strong>y place a large order<br />
and you go into production. You’re a great success! But wait!<br />
You ship to the major chain and about a month later you get<br />
a call from the buyer, the same one who was so excited about<br />
your product. And he’s yelling at you over the phone. <strong>The</strong> product<br />
had to be pulled from the shelf because the packaging is<br />
non-compliant. He’s in trouble with his boss and he’s really angry<br />
with you. Your product is returned to you and you will never<br />
get back on that shelf again. So what happened?<br />
<strong>The</strong>re are a myriad <strong>of</strong> regulations specifying what needs to<br />
be on a package, what cannot be on a package, where it must be<br />
placed, and what size it has to be. <strong>The</strong>re are regulations in every<br />
industry regarding packaging but in this book we will concen-<br />
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