The Art of Package Design

CHAPTER 10
Conclusion
Packaging is part of our everyday lives from the time we wake
up and use personal hygiene products until we open that late
night snack at bedtime.
The average consumer has little if any awareness of the
lengthy, costly and involved creative process to develop product
packaging. Many people are involved in bringing your product
from conception, to manufacturing to the store and ultimately
into the home. But consumers do recognize brands and specific
products that they have had a positive experience with. Whether
people realize it or not packaging does affect their purchasing
decisions. The retail marketing environment is crowded and
competitive and the only way you can succeed is with effective
packaging. Many great products are lost in the clutter with mediocre
packaging.
The consumer product industry is one of the largest sectors
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