10.06.2019 Views

The Art of Package Design

There is more to designing a successful package than just making it noticeable. This book explores how to get the most out of the design process and the regulations and legalities required in packaging. It also explores the pitfalls people fall into when trying to create packaging in multi-languages for sale in other markets and cultures. Written by Mark Lehberg, a 30+ year creative professional, this book offers creative insights and tips to create that perfect package.

There is more to designing a successful package than just making it noticeable. This book explores how to get the most out of the design process and the regulations and legalities required in packaging. It also explores the pitfalls people fall into when trying to create packaging in multi-languages for sale in other markets and cultures. Written by Mark Lehberg, a 30+ year creative professional, this book offers creative insights and tips to create that perfect package.

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THE DESIGN PROCESS<br />

your best friend.<br />

Have you set up the file using layers? All design programs<br />

allow you to “layer” the elements to easily identify and click on<br />

an element. Never create a file in one large and crowded layer.<br />

And very important, label your layers. No one can figure out<br />

how to navigate through a file with a layer pallet labeled, “Layer<br />

1, Layer 2”, etc.<br />

<strong>The</strong>re is s<strong>of</strong>tware out there that will check your files for you<br />

(pre-flight s<strong>of</strong>tware), but you can do this yourself. So after all <strong>of</strong><br />

the design and revisions, what sort <strong>of</strong> things are you looking for?<br />

In any s<strong>of</strong>tware that you are using for design; Adobe Illustrator,<br />

Adobe In<strong>Design</strong>, Corel Draw, etc. there are multiple versions<br />

and upgrades. You may be using the latest version but is<br />

the printer using the same version? You can ask the printer or<br />

you can supply multiple versions. Adobe Illustrator uses Creative<br />

Cloud (CC) as their current version but many companies<br />

did not switch over from Creative Suite 6 (CS6) due to the<br />

change in price structure. In CS6 you could buy the s<strong>of</strong>tware. In<br />

CC versions, you need to have a monthly subscription. So you<br />

can simply supply a file saved in two different versions, and tag<br />

them “CC or CS6”.<br />

If you are using Adobe In<strong>Design</strong> when you use the “package”<br />

feature (which collects all <strong>of</strong> your images and fonts into a<br />

single folder), it also creates an IDML file (In<strong>Design</strong> Markup<br />

Language) which allows users to open the file in older versions.<br />

Be sure to include the IDML file when uploading to the printer.<br />

Similarly Corel Draw has multiple versions so check with the<br />

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