The Art of Package Design
There is more to designing a successful package than just making it noticeable. This book explores how to get the most out of the design process and the regulations and legalities required in packaging. It also explores the pitfalls people fall into when trying to create packaging in multi-languages for sale in other markets and cultures. Written by Mark Lehberg, a 30+ year creative professional, this book offers creative insights and tips to create that perfect package.
There is more to designing a successful package than just making it noticeable. This book explores how to get the most out of the design process and the regulations and legalities required in packaging. It also explores the pitfalls people fall into when trying to create packaging in multi-languages for sale in other markets and cultures. Written by Mark Lehberg, a 30+ year creative professional, this book offers creative insights and tips to create that perfect package.
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COLOR, IMAGERY AND TYPOGRAPHY<br />
2. You must describe clearly what this product is.<br />
3. Key selling points must stand out.<br />
4. Select the fonts you want to use. Don’t spend a disproportionate<br />
amount <strong>of</strong> time on this. Select a family <strong>of</strong> type<br />
with a variety <strong>of</strong> weights.<br />
5. Use the type carefully, paying attention to alignment and<br />
how that relates to the other elements on the package.<br />
6. Pay particular attention to kerning, leading and type sizes.<br />
7. Look at blocks <strong>of</strong> justified type and see if the spacing between<br />
words is consistent.<br />
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