The Art of Package Design
There is more to designing a successful package than just making it noticeable. This book explores how to get the most out of the design process and the regulations and legalities required in packaging. It also explores the pitfalls people fall into when trying to create packaging in multi-languages for sale in other markets and cultures. Written by Mark Lehberg, a 30+ year creative professional, this book offers creative insights and tips to create that perfect package.
There is more to designing a successful package than just making it noticeable. This book explores how to get the most out of the design process and the regulations and legalities required in packaging. It also explores the pitfalls people fall into when trying to create packaging in multi-languages for sale in other markets and cultures. Written by Mark Lehberg, a 30+ year creative professional, this book offers creative insights and tips to create that perfect package.
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sider materials and graphics that appeal to that audience. If an<br />
item is targeted at seniors, we might consider larger type or even<br />
less type. If it is an upscale item then we will want to consider<br />
certain packaging materials that suggest quality. If this product<br />
is being sold in North America, we look at a more colorful design.<br />
If this is for the European market, the design will have a<br />
cleaner more minimalist approach. It is not always possible to<br />
have one design that appeals to a wide range <strong>of</strong> consumers in<br />
many different geographical locations. So if you are only doing<br />
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