The Art of Package Design
There is more to designing a successful package than just making it noticeable. This book explores how to get the most out of the design process and the regulations and legalities required in packaging. It also explores the pitfalls people fall into when trying to create packaging in multi-languages for sale in other markets and cultures. Written by Mark Lehberg, a 30+ year creative professional, this book offers creative insights and tips to create that perfect package.
There is more to designing a successful package than just making it noticeable. This book explores how to get the most out of the design process and the regulations and legalities required in packaging. It also explores the pitfalls people fall into when trying to create packaging in multi-languages for sale in other markets and cultures. Written by Mark Lehberg, a 30+ year creative professional, this book offers creative insights and tips to create that perfect package.
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CONCLUSION<br />
<strong>of</strong> the global economy with about $2 trillion <strong>of</strong> sales annually 1 .<br />
<strong>Package</strong> design and other marketing efforts are key to having<br />
your product stand out in a very busy aisle.<br />
For a product package to be successful it must meet consumer’s<br />
needs on a multitude <strong>of</strong> levels. Don’t wait until your product<br />
is ready to launch to start package development. Integrate the<br />
creative development into the product development cycle. Start<br />
looking at packaging size and packaging structures as you develop<br />
the product. One benefit we pointed out in an earlier chapter,<br />
for toy packaging, was that if you can determine or adjust the<br />
size <strong>of</strong> the product before the manufacturing or mold stage you<br />
110<br />
1. Investopedia.com. Consumer <strong>Package</strong>d Good (CPG)
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