The Art of Package Design

INSIDE A TOY PACKAGE
usually confronted with a thick booklet with pages and pages of
instructions on set-up, flight instructions, battery information,
charging, etc. It can be a very discouraging experience. So we
developed a simple, single page Quick Start Guide, with the
very basic directions of how to turn it on, fly, hover and land.
That’s all that the child usually wants in the first experience.
Then there is a booklet with more detailed and heavily illustrated
step-by-step instructions for more complex features.
For Arts and Craft items with a multitude of components
it is important to clearly show what is supposed to be in the
box. We want the consumer to be clear on what is included and
what may need to be added from household items such as scissors,
tape, etc. And be sure to show what is the final goal to be
achieved. Is there a single result such as in Origami or making
a bracelet? Are there different options or just a suggestion of a
creative direction?
We are all consumers. Put yourself in the position of a parent
or child. What would you want to see and experience when you
open your product? Make the experience enjoyable, clear and
fun.
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