The Art of Package Design
There is more to designing a successful package than just making it noticeable. This book explores how to get the most out of the design process and the regulations and legalities required in packaging. It also explores the pitfalls people fall into when trying to create packaging in multi-languages for sale in other markets and cultures. Written by Mark Lehberg, a 30+ year creative professional, this book offers creative insights and tips to create that perfect package.
There is more to designing a successful package than just making it noticeable. This book explores how to get the most out of the design process and the regulations and legalities required in packaging. It also explores the pitfalls people fall into when trying to create packaging in multi-languages for sale in other markets and cultures. Written by Mark Lehberg, a 30+ year creative professional, this book offers creative insights and tips to create that perfect package.
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MULTI-LANGUAGE PACKAGING<br />
a negative meaning. Parker Pen intended to use the slogan “it<br />
won’t stain your pocket and embarrass you,” to emphasize how<br />
its pens wouldn’t leak, translating it into Spanish as “no manchará<br />
tu bolsillo, ni te embarazará.”<br />
But embarazar means “to be pregnant” rather than “to embarrass.”<br />
So the slogan was understood as “it won’t stain your<br />
pocket and get you pregnant 1 .”<br />
So how many languages should you use on a package? <strong>The</strong>re<br />
1. ThoughtCo.com. <strong>The</strong> Tale <strong>of</strong> the Vulgar Pen<br />
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