The Art of Package Design

SETTING OUT DESIGN OBJECTIVES
ferent from package size. What is the most durable structure for
this product? Most consumer products will travel great distances
before they are purchased and taken home. So the package material
must be able to secure the product and prevent damage. It
also needs to avoid wear so it appears new and fresh on the shelf.
This can be done with inserts to hold products securely. Also
the weight of the components must be taken into consideration.
Heavy items need a package structure that will not break when
moved around. Many packages will use a 24pt board, printed,
folded and glued. But heavier products may require more solid
structure such as corrugated or other materials. If you are displaying
products in a window make sure they are secure so they
do not move in shipment.
The question of security must be addressed. You do not want
the package easily opened in the store so that items can be removed.
But balance that with trying to avoid consumer frustration
with overly packaged goods that are difficult to open once
you take them home. You can use security tabs to close flaps or a
complete shrink wrap to enclose the entire box. Always consider
security when designing a package but don’t make opening the
package a frustrating experience for the consumer.
As you can see there are many things to consider before we
even start to design our package.
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