The Art of Package Design
There is more to designing a successful package than just making it noticeable. This book explores how to get the most out of the design process and the regulations and legalities required in packaging. It also explores the pitfalls people fall into when trying to create packaging in multi-languages for sale in other markets and cultures. Written by Mark Lehberg, a 30+ year creative professional, this book offers creative insights and tips to create that perfect package.
There is more to designing a successful package than just making it noticeable. This book explores how to get the most out of the design process and the regulations and legalities required in packaging. It also explores the pitfalls people fall into when trying to create packaging in multi-languages for sale in other markets and cultures. Written by Mark Lehberg, a 30+ year creative professional, this book offers creative insights and tips to create that perfect package.
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trate on two major sectors, the toy industry and the food and<br />
beverage industry. <strong>The</strong>se regulations vary in the United States,<br />
Canada, the E.U., and in every region around the globe. An<br />
attractive, creative package is only one part <strong>of</strong> the process. So if<br />
you want to avoid that screaming buyer then pay close attention<br />
to regulations and legalities regarding packaging.<br />
PACKAGING IN CANADA<br />
Regulations in Canada require that all packaging, either food or<br />
toys,be bilingual (in English and French). And requirements are<br />
different depending on where the product is sold. Regulations<br />
in the Province <strong>of</strong> Quebec require that all text on the package<br />
be in both languages and be <strong>of</strong> equal size and prominence. Regulations<br />
in the rest <strong>of</strong> Canada are more lax and state that you<br />
bilingualize only the product name or descriptor, the list <strong>of</strong> con-<br />
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