The Art of Package Design

Recommendations

Info

SETTING OUT DESIGN OBJECTIVES need to follow this rule. But an item found in mass-market, that is either an impulse buy or a random purchase must have a perceived value. Look at competitive products in your category and judge what is on the shelf. Look at package size if you need to get an idea of the perceived value. A $20 item should have a certain size and feel. A minimalist approach to packaging is becoming more popular but packaging your product in a larger box has a psychological impact on a consumer’s buying decision. A product in a large box has a perceived greater value than a product in a small bag. These are two competing ideologies of package size and you need to make that decision before you set our your design objectives. European markets will reject unnecessarily large packaging. Regulations of the U.S. Product Safety Commission (USPSC) affecting toy packaging require various warnings on the front panel (the principal display panel or PDP). The size of these warnings are regulated by the size of the PDP. The next image shows the size of the Choking Hazard found on toys. As you can see, as the PDP size increases, so does the warning size. So when you are considering package size look at the size of the warning box you need to use. For example, a box that measures 10” x 10” begins a new size category. If the item is slightly smaller then the warning box is considerably reduced. The next size category goes up to 400 square inches and that size warning on a 100 square inch box takes up too much space. So in this case, we would try to keep the box size down to 9-7/8” x 9-7/8”. That missing 1/8 inch won’t affect the overall design but will give you 24
5 – 9 SQUARE INCHES; PRINCIPAL DISPLAY PANEL >10 – 14 SQUARE INCHES; PRINCIPAL DISPLAY PANEL >15 – 29 SQUARE INCHES; PRINCIPAL DISPLAY PANEL >30 – 99 SQUARE INCHES; PRINCIPAL DISPLAY PANEL >100 – 399 SQUARE INCHES; PRINCIPAL DISPLAY PANEL >400 SQUARE INCHES; PRINCIPAL DISPLAY PANEL
Page 3 and 4: The Art of Package Design by Mark L
Page 5 and 6: For Mary, my muse.
Page 7: Content Introduction...............
Page 10 and 11: INTRODUCTION most influential forms
Page 12 and 13: INTRODUCTION as the tendency to ove
Page 14 and 15: PACKAGING - YESTERDAY AND TODAY the
Page 16 and 17: PACKAGING - YESTERDAY AND TODAY Pap
Page 18 and 19: PACKAGING - YESTERDAY AND TODAY eas
Page 20 and 21: BRANDING & PRODUCT LOYALTY from the
Page 23 and 24: BRANDING & PRODUCT LOYALTY a millio
Page 25 and 26: BRANDING & PRODUCT LOYALTY and diff
Page 27 and 28: BRANDING & PRODUCT LOYALTY BRAND PR
Page 29 and 30: BRANDING & PRODUCT LOYALTY sumers w
Page 31: CHAPTER 3 Setting out design object
Page 36 and 37: SETTING OUT DESIGN OBJECTIVES feren
Page 38 and 39: 30
Page 40 and 41: COLOR, IMAGERY AND TYPOGRAPHY When
Page 42 and 43: COLOR, IMAGERY AND TYPOGRAPHY as a
Page 44: COLOR, IMAGERY AND TYPOGRAPHY of go
Page 48 and 49: COLOR, IMAGERY AND TYPOGRAPHY color
Page 50: COLOR, IMAGERY AND TYPOGRAPHY TYPOG
Page 53 and 54: COLOR, IMAGERY AND TYPOGRAPHY word
Page 55 and 56: COLOR, IMAGERY AND TYPOGRAPHY Then
Page 57 and 58: CHAPTER 5 Structure and Sustainabil
Page 60 and 61: STRUCTURE AND SUSTAINABILITY 4. How
Page 62 and 63: STRUCTURE AND SUSTAINABILITY 54 PAP
Page 64 and 65: STRUCTURE AND SUSTAINABILITY metal
Page 66 and 67: STRUCTURE AND SUSTAINABILITY shaped
Page 68 and 69: 60
Page 70 and 71: THE DESIGN PROCESS WHAT IS THE PROD
Page 72 and 73: sider materials and graphics that a
Page 74 and 75: THE DESIGN PROCESS are selling “a
Page 76 and 77: THE DESIGN PROCESS of the main mark
Page 78 and 79: THE DESIGN PROCESS 70 2. Marketing
Page 80 and 81: THE DESIGN PROCESS or main idea is
Page 82 and 83:
THE DESIGN PROCESS products. For a
Page 84 and 85:
THE DESIGN PROCESS you intended. Lo
Page 86 and 87:
THE DESIGN PROCESS actually written
Page 88 and 89:
THE DESIGN PROCESS your best friend
Page 90 and 91:
THE DESIGN PROCESS it is imported a
Page 92 and 93:
84
Page 94 and 95:
MULTI-LANGUAGE PACKAGING In the Eur
Page 96 and 97:
MULTI-LANGUAGE PACKAGING are many f
Page 98 and 99:
MULTI-LANGUAGE PACKAGING this is go
Page 100 and 101:
INSIDE A TOY PACKAGE box is opened.
Page 102 and 103:
INSIDE A TOY PACKAGE But as with ev
Page 104 and 105:
96
Page 106 and 107:
trate on two major sectors, the toy
Page 108 and 109:
REGULATIONS AND LEGALITIES larger t
Page 110 and 111:
REGULATIONS AND LEGALITIES Warnings
Page 112 and 113:
REGULATIONS AND LEGALITIES ing in m
Page 114 and 115:
REGULATIONS AND LEGALITIES sugars i
Page 116 and 117:
108
Page 118 and 119:
CONCLUSION of the global economy wi
Page 120:
The Art of Package Design by Mark L
show all

The Art of Package Design

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?