The Art of Package Design
There is more to designing a successful package than just making it noticeable. This book explores how to get the most out of the design process and the regulations and legalities required in packaging. It also explores the pitfalls people fall into when trying to create packaging in multi-languages for sale in other markets and cultures. Written by Mark Lehberg, a 30+ year creative professional, this book offers creative insights and tips to create that perfect package.
There is more to designing a successful package than just making it noticeable. This book explores how to get the most out of the design process and the regulations and legalities required in packaging. It also explores the pitfalls people fall into when trying to create packaging in multi-languages for sale in other markets and cultures. Written by Mark Lehberg, a 30+ year creative professional, this book offers creative insights and tips to create that perfect package.
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THE DESIGN PROCESS<br />
WHAT IS THE PRODUCT?<br />
This is the phase where we look at the product and decide<br />
on the structure <strong>of</strong> the packaging. Is this a breakable product?<br />
Does it need sturdy packaging or inserts to protect it during<br />
transport? Is it a unique product that might benefit with a window<br />
box or open box to touch and feel the product? If it is a food<br />
product, then what shape are we looking at? What do competitors<br />
do and how will our shape stand out on the shelf.? When<br />
looking at certain shapes, such as tubes or other circular formats,<br />
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